mk154 online engagement practices
to teach to guide to learn
Date: Name:
WEBSITE DESIGN PROJECT
PROJECT TOTAL: / 40
INSTRUCTIONS:
Instructor:
· The following instructions and rubric provide the criteria for which marks are to be assigned. As you review each part of the assignment, assign a value to each criterion
· Provide anecdotal comments as required
· Each participant should receive a copy of the marking rubric
Student:
· Follow the instructions and answer the questions below
· Use the website created in MK153 for this project
ASSIGNMENT DETAILS:
CRM (5 marks)
· In your paper, describe how you can integrate a CRM into your website and use it to increase sales
Affiliate Marketing (5 marks)
· Using Offer Vault or Amazon Associates identify an Affiliate Marketing opportunity you can promote on your website
· In your paper, describe the product you will be promoting and why you chose this product
· Describe the network that it is from and how the offer will pay you
Landing Page (10 marks)
· Add a landing page to your website promoting the offer you selected above
· Implement effective SEO for this page making sure the text used promotes the product or service appropriately
· Ensure your website has been published and is available for viewing by your instructor
Explanation, Analysis, and Presentation (20 marks)
· In a paper of 2-3 pages, address the points described above
· Describe how you have implemented appropriate SEO techniques
· Describe at least four (choose a minimum of two from the text) methods you can use to market your website and/or the landing page
· Describe how you will implement and use Google Analytics on your web page
· Provide the HTML code you will put on your page
· Design a 5-minute presentation for the class summarizing your report.
COMMENTS:
WRITTEN REPORT AND PRESENTATION RUBRIC
CRITERIA
Planning and Design
Presentation
Responsiveness
CRM
Affiliate Marketing Product and Summary
4 marks
Report submitted addresses all requirements of the assignment.
Presentation met all criteria listed below.
Responds well to questions. Restates and summarizes where needed.
Provides thorough description of the overall management, CRM integration, and its projected effect on sales
Explanation of reasons for product choice, network, and summary of payment information is clear
3 marks
Report addresses most requirements of the assignment
(1 item is missing or unclear).
Presentation met most criteria
(1 missing or unclear).
Generally responsive to questions.
Addresses most of the management points
(1 missing or unclear).
Clearly addresses most of the requirements
(1 missing or unclear).
2 marks
Report addresses some requirements of the assignment
(2 items are missing or unclear).
Presentation met some criteria
(2 missing or unclear).
Reluctantly interacts with audience. Responds poorly to questions.
Addresses some of the management points
(2 missing or unclear).
Clearly addresses some of the requirements
(2 missing or unclear).
1 mark
Report addresses few requirements of the assignment
(3 or more items are missing or unclear).
No criteria were met by the presentation
(3 missing or unclear).
Avoids audience interaction. Not responsive to group.
Few points addressed
(3 or more missing or unclear).
Few requirements addressed or are unclear
(3 or more missing or unclear).
Presentation Criteria:
1. Presentation is clear and organized in a logical way.
2. Style chosen is professional. Information is easy to hear and view on the screen.
3. Pace was appropriate for audience and allowed information to be presented in time allotted.
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