Unit 2 Assignment
In this course we will be working through the process of BA using a fictional project based on one of the following scenarios:
Identify a need in your current company or industry – use your experience and publically available materials to generate a BA plan to meet the need.
Select a company or industry that you are interested in – use publically available materials on an existing or past need to generate a BA plan.
For your selected organization and need, generate:
Industry Porter Model
Company SWOT Analysis
SMART goals related to the need
Discuss:
Brief overview of the company/industry
How does the company’s industry position effect the potential action/solution?
How does the company’s internal capabilities effect the potential action/solution?
Why are the SMART goals set at this level – how could they change?

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