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The Great Unbundling

Sep 3, 2021 | ENGLISH | 0 comments

Sep 3, 2021 | ENGLISH | 0 comments

The Great Unbundling

MKT 310 Week 4 Discussion This week our focus is on traditional media. Please listen to NPR Planet Money Podcast #691: The Great Unbundling and answer the following questions: 1. How does “unbundling” actually help marketers in terms of using cable television as a marketing communications tool? 2. Identify at least two concepts from pages 259-265 (the portion of the chapter on television) that are relevant to the Planet Money Podcast. Ideas for a second post include: posts about the value of traditional media in marketing communications as it applies to specific target markets, posts on netflix, amazon prime video, or apple television that can be tied to marketing communication and trends in traditional media. /var/folders/6n/_c5kvfbj0gs61h_vqdq163p40000gn/T/com.microsoft.Word/WebArchiveCopyPasteTempFiles/xid-57418473_1

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