You will conduct user research in order to understand users’ behaviors, habits, perceptions, experiences, etc. related to your organization and its content. The goal of having you do this project is to help you learn how to learn from users when designing content, especially as you think about the final project for this course, in which you will be asked to design a comprehensive content strategy.
This project has a number of phases:
create user goals and interview questions
conduct a first round of interviews (make sure you ask permission to record) with a minimum of 2 ideal users. By “ideal,” I mean you will have to find people who fit who you imagine is the ideal person who would be interacting with your organization’s content.
conduct a second round of interviews to fill in any gaps in research (at least 1 more interview)
transcribe interviews
analyze interview transcripts for trends
compile the data into a comprehensive user research report
iteratively draft and revise after feedback from me and your peers
Report Content/Structure
A good comprehensive user research report will:
Start with an overall summary of findings and then explain more by organizing findings by trends, focusing on what is most relevant to your organization/influencer/group.
Professionally, clearly, and directly analyze and discuss the findings of your user research. Stylistically, this report should sound objective, data-driven, and user-focusedoverall, it should imitate the language of the examples provided. This report should focus on the implications of your user research for your chosen organization/group/influencer’s content strategy. Your audience shouldn’t be me, but instead your organization.
Use evidence (quotes from users) throughout to support your findings.
Conclude with preliminary recommendations for building, improving, altering, etc. content strategy based on your findings from the interviews (as well as from the content strategy analysis, if there are connections you want to make).
Demonstrate an understanding of effective and persuasive design principles (i.e., your report shouldn’t look like an academic paper; it needs to look like a packaged, branded report that you would give to a client).
My topic is Palace Skateboard, which is a street brand.
The pdf that I provide for you is the example of user research report.
The second docx is the record of my pdf.
