MKTG 3375 Saint International Marketing Articles Executive summary
Question Description
Current events play an important role in this course. Therefore, you are encouraged to regularly readarticles related to international marketing in newspapers and (business) magazines, such as The WallStreet Journal, The Globe and Mail, The Economist, Business Week, Canadian Business, Fortune,Forbes, and even in publications like Time and Maclean’s.
To structure this effort during the semester, you are required to complete a portfolio of executivesummary briefs of newspaper/magazine articles. This activity involves reading one article per week(from Jan 22nd to Feb 22nd- 4 weeks, not including Winter Break week) that is relevant to one of thetopics in the course and completing a short write-up (typed, maximum 1 page, single-spaced) of thatarticle. A summary brief report template will be handed out in class. A copy of thenewspaper/magazine article should be stapled to each brief. A complete citation and the source anddate of the article should appear at the top of the summary. For each weekly summary brief, thearticle summarized must have been published within 2 weeks of the summary date.

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Attachments
20190329164352mktg_3375___05___intl_mktg_research (361 kB)
20190329164356mktg_3375___04___political___legal_environment (2 MB)
20190329164404mktg_3375___03___economic_environment (4 MB)
20190329164405mktg_3375___02___cultural_environment__1_ (137 kB)