marketing tactics
Discussion 4: Marketing Tactics
Background Information
Welcome to the discussion. In this course you will be introduced to a topic in the discussion. The first week of the module you will write about your initial thoughts after reviewing the resources. The initial post should be at least 600 words.
During the following week you will reply to at least two of your classmates. The replies should be at least 200 words. See the discussion rubric for more details on grading.
Discussions should always be completed prior to “class.” If you are in an online class or an on ground course this is prior to the lesson portion of the week. Are you ready to begin?
1. Watch Ted Talk: Building Brand- The Power of Social Media: Daryl D’Souza at TEDxRyersonU
2. Review Lou Doug’s website
3. Research how you will use social media to promote your business.
4. Initial Post (600 words)
Question: How does Lou Doug’s define and communicate their brand? What role has social media played in his marketing? Share how you can use social media to communicate with your community to build you business and brand.
5. Reply Posts (2 200-word posts)
Do you agree or disagree with your classmates’ posts, or can you offer different insight? Reply to 2 students.

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