Individual Written Analysis of the Case (WAC) Chick-Fil-A: International Expansion Challenges
To: Students enrolled in MGT 459
From: Joseph Ganitsky
WAC: Individual Written Analysis of the Case (WAC) Chick-Fil-A: International Expansion Challenges
Date: 09/08/20
Tasks: Turn in your analyses supporting your recommendation to the following question: What do you recommend to the companys senior management?
Process: Read carefully (& at least twice). You may address the following questions:
(1) What challenges & opportunities does Chick-Fill-A face at home and abroad?
(2) How can it ensure its international success? you may identify up to 10 options
(3) Do you think that its internationalization strategy will prove successful?
Policies: You are NOT allowed to use or consult any other information source in reference to this case. You should do this assignment all by yourself without any assistance whatsoever. You should clearly state at the beginning of your WAC report that you comply with these two conditions.
Specs: You must be clear, concise, convincing and credible (the 4 Cs of any good report). Turn assignment through Safe Assignment and a printed copy in class. Main Text- No more than 1500 words not including Exhibits. Exhibits- As much space as you need/ see fit. Make sure that you present clear arguments (and Exhibits of your own creation) in support of your conclusions and recommendations. Label your Exhibits with letters (e.g., Exhibit A ) while those in the case with numbers (e.g., Exhibit 1 ). Exhibits supporting your arguments must be referred to in the main text, where appropriate.
Evaluation:
Criteria
0.5
1.0
2.0
Total
Challenges/ Opportunities (home & abroad)
/2
Assess up to 10 options to ensure international success
/2
Will its internationalization strategy will prove successful
/2
2.0
3.5
5.0
Recommendations
/5
0.3
0.6
1.0
Clear
/1
Concise
/1
Consistent
/1
Convincing
/1
Total
/15
Deadline: To turn in via Safe Assignment: Thursday, September 17, 2020, before 9 a.m.
