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Situation Analysis for Marketing for H2Coco. The purpose of this assessment task – you are setting the scene in this assessment task of what is going on in this area/industry i.e., health food/beverage sectors or alcohol/cider industry.An opportunity analysis gives an understanding of the industry overall (including some information about the company etc.) so that the business/marketer has some idea of what is currently going on including any known gaps in the market place.
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