TABLE 9-6 17 Guidelines for the Strategic-Planning Process to Be Effective
1. It should be a people process more than a paper process.
2. It should be a learning process for all managers and employees.
3. It should be words supported by numbers rather than numbers supported by words.
4. It should be simple, non-routine, economical, and provide timely information.
5. It should vary assignments, team memberships, meeting formats, and even the planning calendar.
6. It should challenge the assumptions underlying the current corporate strategy.
7. It should welcome bad news and provide a true picture of what is happening.
8. It should welcome open-mindedness and a spirit of inquiry and learning.
9. It should not be a bureaucratic mechanism.
10. It should not become ritualistic, stilted, or orchestrated.
11. It should not be too formal, predictable, or rigid.
12. It should not contain jargon or arcane planning language.
13. It should not be a formal system for control and should not dominate decisions.
14. It should not disregard qualitative information.
15. It should not be controlled by “technicians.”
16. Do not pursue too many strategies at once.
17. Continually strengthen the “good ethics is good business“ policy.

In your text, Chapter Nine, Table 9-6 (attached), indicates a process that is necessary for strategic planning to be successful. In your opinion and based on the readings from the chapter, rank the top three. Identify the number and the topic and why they are important in this process. For example, you think number three is the most important.
Identify number three – the topic- and then explain the process. Use at least one outside source in supporting your answer.
Answer in 2 pages in APA format.