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Fashion Merchandising Discussion

Fashion Merchandising Discussion

The parent Company is “Ivanna Valencia” and has a void in athleisure. 
The target market is demanding more stay at home clothes with a modern feel 
Students are to bring a new product or product line to market. It should be a -new division- of an existing Company. Consider that you are working for a retailer, designer or brand. You realize a -void- in the marketplace.  What would this line look like? Made of? Priced? Manufactured? The new product line should be marketable, saleable & make sense for the -parent- Company. The project should include the following: 
1. A merchandising calendar-”reflecting the necessary tasks and duration of each. 2. Market research -“the competition, price points, voids in the marketplace, need for your product line. 
3.Color story & fabric story. Why your product line is -trend right- 
4.Attributes & features of your product line 
5. Specification sheet-”include at least one spec sheet ( flat with basic measurements) 
6. Cost sheet-include at least one cost sheet 
7.Sales & promotion strategies-how will this product line be launched? Advertised? Social media? 
8.Sourcing & manufacturing-”where will the product be manufactured? Why? What issues might occur? 
9.Tech pack-”A complete tech pack including a spec sheet, cost sheet, sketch, fabrication & trim information.

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