Delivering Bad News Messages_Sp19
Rubric is used to assess the ability of BCOM students to communicate ‘Bad News’ messages. Students who complete this assignment will be able to analyze a situation, evaluate
outline options, and write/generate a document that delivers the information in the most effective way.
Levels of Achievement
Criteria Excellent – 4 Good – 3 Needs Attention – 2 Below Standard -1
Context of and Purpose
for Writing Includes
considerations of
audience, purpose, and
the circumstances
surrounding the
writing task(s); follows
instructions
9 to 10 points Demonstrates a thorough
understanding of context, audience, and
purpose that is responsive to the
assigned task(s) and focuses all
elements of the work. Block letter
format used with no errors.
6 to 8 points Demonstrates adequate consideration
of context, audience, and purpose
and a clear focus on the assigned
task(s) (e.g., the task aligns with
audience, purpose, and context). One
feature/spacing error in block letter
formatting
3 to 5 points Demonstrates awareness of context,
audience, purpose, and to the
assigned tasks(s) (e.g., begins to
show awareness of audience’s
perceptions and assumptions). Two
features/spacing errors in block
letter formatting
0 to 2 points Demonstrates minimal attention to
context, audience, purpose, and to
the assigned tasks(s) (e.g.,
expectation of instructor or self as
audience). More than two
features/spacing errors in block
letter formatting
Outline Development:
Deductive or Inductive
14 to 15 points Uses excellent/appropriate structure
throughout to ensure all relevant
information is in document based on
anticipated audience reaction.
11 to 13 points Uses adequate structure throughout
to ensure all relevant information is
in document based on anticipated
audience reaction.
6 to 9 points Uses less than adequate
structure/outline throughout to
ensure all relevant information is in
document based on anticipated
audience reaction. One of the outline
elements is not correct.
0 to 5 points Uses minimal structure throughout
to ensure all relevant information is
in document based on anticipated
audience reaction. The correct
outline is not used throughout.
Content Development
10 to 11 points Uses appropriate, relevant, and
compelling content to illustrate mastery
of the subject, conveying the writer’s
understanding, and shaping the whole
work.
7 to 9 points Uses appropriate, relevant, and
compelling content to explore ideas
within the context of the discipline
and shape the whole work.
4 to 6 points Uses appropriate and relevant
content to develop and explore ideas
through most of the work.
0 to 3 points Uses appropriate and relevant
content to develop simple ideas in
some parts of the work.
Grammar and
Mechanics
8 to 8 points Uses appropriate grammar and
mechanics including punctuation,
syntax, and word usage and is virtually
error-free.
6 to 7 points Uses adequate grammar and
mechanics including punctuation,
syntax, and word usage, but has one
(1) grammar error (not including
spelling)
3 to 4 points Uses less than adequate grammar
and mechanics including
punctuation, syntax, and word
usage. Has two grammar errors
0 to 2 points Uses minimal grammar and
mechanics including punctuation,
syntax, and word usage. Has a
spelling error or more than two
grammar errors
Transitions/Flow
6 to 6 points Uses graceful language that skillfully
communicates meaning to readers with
clarity and fluency, and appropriate
connectives/transitions throughout.
4 to 5 points Uses language that mostly
communicates meaning to readers
with clarity and fluency, and
appropriate connectives/transitions
throughout.
3 to 3 points Uses language that generally
communicates meaning to readers
with clarity and fluency, and
appropriate connectives/transitions
throughout.
0 to 2 points Uses language that rarely
communicates meaning to readers
with clarity and fluency, and
appropriate connectives/transitions
throughout.
