BUS5112 – Marketing Management
Discussion Forum Unit 7
For Unit 7 Discussion Forum, post a substantial response to one of the following question:
· What are the risks of posting information on social media for advertising, marketing, and sales? Provide examples.
· How can an organization use all four social media zones safely and appropriately? Provide examples.
In your response to your peers, compare and contrast your ideas with theirs in complete sentences and complete paragraphs. Please be sure that you respond to at least three of your colleagues’ posts and respond back to your colleagues who have responded to your original post to help strengthen the discussion on social media for marketing, advertising, and sales based on Unit 7’s required readings and based on your own knowledge.
Your Discussion should be a minimum of 250 words in length and not more than 750 words. Please include a word count. Use APA citations and references for the textbook and any other sources used.
Written Assignment Unit 7
A direct marketing channel typically involves a producer and a consumer. In contrast, an indirect channel is a channel that includes one or more intermediaries (distributor, broker, or agent). Companies usually employ multiple channels to reach more customers and improve sales. Some organizations may improve sales is by forging strategic channel unions while other firms may seek methods to trim intermediaries within the channel. This process is known as disintermediation. Some of the channels through which companies make efforts to gain entrance into foreign markets include exporting, direct foreign investment, franchising, joint ventures, and licensing. With this in mind, write a short paper which provides answers to the questions below:
· Are direct marketing channels possible for some products and not others? Why or why not?
· Explain the value middlemen can add to product sales and marketing success.
· Think of the products you currently use. Are there any of them you would prefer to buy through different marketing channels? Why?
Submit a 2-3-page paper, (excluding the title page and reference page) double-spaced in Times New Roman font which is no greater than 12 points in size. Be sure to cite any sources in APA Format.
Papers will be peer-assessed using the Unit 7 Written Assignment rubric.
Portfolio Activity Unit 7
In this Marketing Management course, you have learned advanced concepts and tools for marketing products and services. These are the same concepts and tool which marketing managers around the world use. However, it is important to consider how marketing is perceived in different parts of the world and what the ethical dimensions of marketing strategies are.
Assume that you are a marketing manager in your country and provide responses to the questions below:
· Give some specific examples of where you think marketing crosses the line into unethical behavior,
· Then make some recommendations on what should change.
The Portfolio Assignment entry should be a minimum of 500 words and up to 750 words. Use APA citations and references if you use ideas from the readings or other sources.
This assignment is graded by the instructor.
