You mayhave noticed that when you look at products on a search engine, thatsame product appears as an advertisement in your social media and othersites you visit. Many search engines provide advertisers with tools forevaluating the impact of different keywords or phrases. These toolstypically “track” user behavior patterns and associate products for saleby companies that subscribe to and pay for their services to helpidentify potential customers. On the other hand, there are alsoad-blockers that block this type of communication. What constraints, ifany, should be applied to this practice? Do not repeat ideas that havebeen posted by other students.
Ifyou are the CIO or an executive manager at a small company that dependson this type of advertising to generate revenue, how might this affectyour feelings toward the technology?

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