Note: (You can copy the answers as it is in the book, but come up with new examples) Define public relations, marketing, advertising, and publicity. Provide a real-life example of each. Identify (list) and define the 10 principles of public relations. You are the public relations director for a nonprofit organization seeking to create awareness of the increasing number of children in your community who are food insecure, especially now with most students not in school. Provide an example of how you would incorporate three of the following content and structure techniques: drama, statistics, surveys and polls, examples, testimonials, endorsements, and emotional appeals in your awareness effort. List and explain the TARES Model — the five basic ethical principles a public relations writer should use to test their persuasive communications efforts. A press release includes many components including a boilerplate. What is a boilerplate and where do you generally find it in a press release? Write a boilerplate for Marymount University. Marymount University has identified three audiences for their upcoming public relations campaign to recruit new students for admission to the university in Fall 2021. The three publics or audiences are: high school graduating seniors, international students, and people who have some college experience but have not completed their undergraduate college degree. Pick one of the three target audiences and create three message points that you think will motivate them to pick Marymount. . Identify two media that you would use to reach that audience and write a brief recruitment message for specific for each medium to target that audience. You may need to talk to fellow students, do research online and look at current recruitment materials to get background information to frame your messages. 7. Although the content of a message may remain the same, the audience often determines the writing style and media used. The Arlington, VA. Public Health Department wants to tell county residents how to register for the COVID-19 vaccine. They have identified four audiences that they seek to reach with this message: Residents over 65 Parents of school aged children Healthcare workers Essential workers-grocery store workers, teachers, government workers-fire, police, emt, etc. a. Pick one of the four audiences listed above and state what three media you will use to reach them with information about COVID-19 and the availability of the COVID-19 vaccine in Arlington County. Also state why you selected that media. b. Create a COVID-19 Vaccine fact sheet for the audience you selected. Your fact sheet should include: Recent COVID-19 statistics for Arlington County and the nation Basic tips on how to keep yourself safe during the pandemic Steps to get registered for the vaccine and timeline for vaccination Steps on how to check on the vaccination progress-the date of registration for people being vaccinated now What to do when you are notified to schedule your vaccination appointment There are several differences in how public relations professionals and journalists do their jobs in terms of functions, objectives, audiences, and channels. Explain the differences for each of the four. What do you think is the major difference? In what ways do you think public relations professionals and journalists/bloggers are dependent on each other to do their jobs? Explain why you believe this to be true. What is the difference between earned media, advertising, and owned media? Of the three, which allow you to guarantee that your message will be used exactly as you wrote/created it? Why? Why is a digital media kit more cost effective than the traditional printed media kit? How do journalists and PR professionals benefit from a digital media kit? EXTRA CREDIT 5 List and discuss the importance of the five W’s and one H in a news release? Tags: public relations management function beneficial relationships public relation writing Facebook Paris User generated content is uploaded by users for the purposes of learning and should be used following Studypool’s honor code & terms of service.
Reference List: Basic Rules
Note: This page reflects the latest version of the APA Publication Manual (i.e., APA 7), which released in October 2019. The equivalent resource for the older APA 6 style can be found here.
This resource, revised according to the 7th edition APA Publication Manual, provides fundamental guidelines for constructing the reference pages of research papers. For more information, please consult the Publication Manual of the American Psychological Association, (7th ed.).
Note: Because the information on this page pertains to virtually all citations, we’ve highlighted one important difference between APA 6 and APA 7 with an underlined note written in red.
Formatting a Reference List
Your reference list should appear at the end of your paper. It provides the information necessary for a reader to locate and retrieve any source you cite in the body of the paper. Each source you cite in the paper must appear in your reference list; likewise, each entry in the reference list must be cited in your text.
Your references should begin on a new page separate from the text of the essay; label this page “References” in bold, centered at the top of the page (do NOT underline or use quotation marks for the title). All text should be double-spaced just like the rest of your essay.
Basic Rules for Most Sources
- All lines after the first line of each entry in your reference list should be indented one-half inch from the left margin. This is called hanging indentation.
- All authors’ names should be inverted (i.e., last names should be provided first).
- Authors’ first and middle names should be written as initials.
- For example, the reference entry for a source written by Jane Marie Smith would begin with “Smith, J. M.”
- If a middle name isn’t available, just initialize the author’s first name: “Smith, J.”
- Give the last name and first/middle initials for all authors of a particular work up to and including 20 authors (this is a new rule, as APA 6 only required the first six authors). Separate each author’s initials from the next author in the list with a comma. Use an ampersand (&) before the last author’s name. If there are 21 or more authors, use an ellipsis (but no ampersand) after the 19th author, and then add the final author’s name.
- Reference list entries should be alphabetized by the last name of the first author of each work.
- For multiple articles by the same author, or authors listed in the same order, list the entries in chronological order, from earliest to most recent.
- When referring to the titles of books, chapters, articles, reports, webpages, or other sources, capitalize only the first letter of the first word of the title and subtitle, the first word after a colon or a dash in the title, and proper nouns.
- Note again that the titles of academic journals are subject to special rules. See section below.
- Italicize titles of longer works (e.g., books, edited collections, names of newspapers, and so on).
- Do not italicize, underline, or put quotes around the titles of shorter works such as chapters in books or essays in edited collections.
Basic Rules for Articles in Academic Journals
- Present journal titles in full.
- Italicize journal titles.
- Maintain any nonstandard punctuation and capitalization that is used by the journal in its title.
- For example, you should use PhiloSOPHIA instead of Philosophia, or Past & Present instead of Past and Present.
- Capitalize all major words in the titles of journals. Note that this differs from the rule for titling other common sources (like books, reports, webpages, and so on) described above.
- This distinction is based on the type of source being cited. Academic journal titles have all major words capitalized, while other sources’ titles do not.
- Capitalize the first word of the titles and subtitles of journal articles, as well as the first word after a colon or a dash in the title, and any proper nouns.
- Do not italicize or underline the article title.
- Do not enclose the article title in quotes.
- So, for example, if you need to cite an article titled “Deep Blue: The Mysteries of the Marianas Trench” that was published in the journal Oceanographic Study: A Peer-Reviewed Publication, you would write the article title as follows:
- Deep blue: The mysteries of the Marianas Trench.
- …but you would write the journal title as follows:
- Oceanographic Study: A Peer-Reviewed Publication
- So, for example, if you need to cite an article titled “Deep Blue: The Mysteries of the Marianas Trench” that was published in the journal Oceanographic Study: A Peer-Reviewed Publication, you would write the article title as follows:
Please note: While the APA manual provides examples of how to cite common types of sources, it does not cover all conceivable sources. If you must cite a source that APA does not address, the APA suggests finding an example that is similar to your source and using that format. For more information, see page 282 of the Publication Manual of the American Psychological Association, 7th ed.
