Read Case 12: Twitter, Inc. in 2020 in your Connect textbook.
Write a Read Case 12: Twitter, Inc. in 2020 in your Connect textbook.
What factors contributed to the loss of confidence in X (formerly Twitter)?
Do the actions taken to date present a strategy that would improve consumer trust? Why or why not?
Consider X’s competitors. How does the internal environment compare to the internal environment of one of Xs competitors? Based on this analysis, what is the probability that the strategic moves implemented by X would lead to a sustainable competitive advantage? Explain.
Based on the information presented in this case study, what kind of business strategy would you suggest to help X achieve a competitive advantage?
ord response that addresses the following questions:
What factors contributed to the loss of confidence in X (formerly Twitter)?
Do the actions taken to date present a strategy that would improve consumer trust? Why or why not?
Consider X’s competitors. How does the internal environment compare to the internal environment of one of Xs competitors? Based on this analysis, what is the probability that the strategic moves implemented by X would lead to a sustainable competitive advantage? Explain.
Based on the information presented in this case study, what kind of business strategy would you suggest to help X achieve a competitive advantage?
212 of 359
Total stock-based
$378,025
$326,228
$433,806
$615,233
$682,118
compensation
Source: Twitter, Inc. Annual Report 2019.
EXHIBIT 2
Consolidated Balance Sheets, 2015-2019 (in thousands)
As of December 31,
2019
2018
2017
2016
2015
$ 1,799,082
$ 1,894,444
$ 1,638,413
$ 988,598
$ 911,471
4,839,970
4,314,957
2,764,689
2,785,981
2,583,877
1,031,781
885,078
773,715
783,901
735,299
Consolidated
Balance Sheet Data
Cash and cash
equivalents
Short-term
investments
:
Property and
