RTV 4403 Essay Exam #2 Directions Responses should be uploaded in a Word document, or copied and pasted into the text box (although please adjust formatting). Basic grammar, spelling and APA Style conventions should be used. 100 points total. (50 points per essay). Grading rubric is attached. No outside resources are required — please focus on applying class concepts to your own media experiences. Please write a response to either 1A or 1B and then a second response either to 2A or 2B. Essay #1 Please select 1A OR 1B 400 WORD MAXIMUM 1A Please explain how producers used entertainment story formula(s) to capture and keep your attention in a media message you enjoyed recently. Please discuss the general entertainment story formula and any relevant genre-specific formulas. How much did it follow a formula, and how much did it deviate? How did that affect your enjoyment? Be sure to explain with concrete examples and demonstrate knowledge of the formulas and why they are so widely used. 1B Violence in entertainment media is a controversial topic. Please explain the difference between sanitized, or camouflaged violence and more graphic violence portrayals, and discuss an example of each that you’ve come across in the media somewhat recently. What are some likely short-term and long-term effects of exposure to those two examples that you experienced or think others would likely experience? What example do you think is potentially more harmful to audiences, and why? Essay #2 Please select 2A OR 2B 350 word maximum 2A One of the major changes in digital advertising is that we are exposed to ads that don’t seem like ads more and more. We are often influenced by what seems to be organic information from other ordinary people, which can be a particularly insidious form of advertising. Describe two tools for audience persuasion that exemplify this based on your textbook reading. and please describe how you encounter them in your digital life with concrete examples. 2B The money cycle of sports is evident across collegiate sports, including UCF. Please describe three revenue streams available to UCF Athletics, based on your textbook reading. and please describe how you: encounter sports content and experiences made possible by an influx of money or encounter content and experiences that are saturated with advertising or sponsorships. Please use concrete examples. Tags: communications digital advertising media violence User generated content is uploaded by users for the purposes of learning and should be used following Studypool’s honor code & terms of service.
Reference List: Basic Rules
Note: This page reflects the latest version of the APA Publication Manual (i.e., APA 7), which released in October 2019. The equivalent resource for the older APA 6 style can be found here.
This resource, revised according to the 7th edition APA Publication Manual, provides fundamental guidelines for constructing the reference pages of research papers. For more information, please consult the Publication Manual of the American Psychological Association, (7th ed.).
Note: Because the information on this page pertains to virtually all citations, we’ve highlighted one important difference between APA 6 and APA 7 with an underlined note written in red.
Formatting a Reference List
Your reference list should appear at the end of your paper. It provides the information necessary for a reader to locate and retrieve any source you cite in the body of the paper. Each source you cite in the paper must appear in your reference list; likewise, each entry in the reference list must be cited in your text.
Your references should begin on a new page separate from the text of the essay; label this page “References” in bold, centered at the top of the page (do NOT underline or use quotation marks for the title). All text should be double-spaced just like the rest of your essay.
Basic Rules for Most Sources
- All lines after the first line of each entry in your reference list should be indented one-half inch from the left margin. This is called hanging indentation.
- All authors’ names should be inverted (i.e., last names should be provided first).
- Authors’ first and middle names should be written as initials.
- For example, the reference entry for a source written by Jane Marie Smith would begin with “Smith, J. M.”
- If a middle name isn’t available, just initialize the author’s first name: “Smith, J.”
- Give the last name and first/middle initials for all authors of a particular work up to and including 20 authors (this is a new rule, as APA 6 only required the first six authors). Separate each author’s initials from the next author in the list with a comma. Use an ampersand (&) before the last author’s name. If there are 21 or more authors, use an ellipsis (but no ampersand) after the 19th author, and then add the final author’s name.
- Reference list entries should be alphabetized by the last name of the first author of each work.
- For multiple articles by the same author, or authors listed in the same order, list the entries in chronological order, from earliest to most recent.
- When referring to the titles of books, chapters, articles, reports, webpages, or other sources, capitalize only the first letter of the first word of the title and subtitle, the first word after a colon or a dash in the title, and proper nouns.
- Note again that the titles of academic journals are subject to special rules. See section below.
- Italicize titles of longer works (e.g., books, edited collections, names of newspapers, and so on).
- Do not italicize, underline, or put quotes around the titles of shorter works such as chapters in books or essays in edited collections.
Basic Rules for Articles in Academic Journals
- Present journal titles in full.
- Italicize journal titles.
- Maintain any nonstandard punctuation and capitalization that is used by the journal in its title.
- For example, you should use PhiloSOPHIA instead of Philosophia, or Past & Present instead of Past and Present.
- Capitalize all major words in the titles of journals. Note that this differs from the rule for titling other common sources (like books, reports, webpages, and so on) described above.
- This distinction is based on the type of source being cited. Academic journal titles have all major words capitalized, while other sources’ titles do not.
- Capitalize the first word of the titles and subtitles of journal articles, as well as the first word after a colon or a dash in the title, and any proper nouns.
- Do not italicize or underline the article title.
- Do not enclose the article title in quotes.
- So, for example, if you need to cite an article titled “Deep Blue: The Mysteries of the Marianas Trench” that was published in the journal Oceanographic Study: A Peer-Reviewed Publication, you would write the article title as follows:
- Deep blue: The mysteries of the Marianas Trench.
- …but you would write the journal title as follows:
- Oceanographic Study: A Peer-Reviewed Publication
- So, for example, if you need to cite an article titled “Deep Blue: The Mysteries of the Marianas Trench” that was published in the journal Oceanographic Study: A Peer-Reviewed Publication, you would write the article title as follows:
Please note: While the APA manual provides examples of how to cite common types of sources, it does not cover all conceivable sources. If you must cite a source that APA does not address, the APA suggests finding an example that is similar to your source and using that format. For more information, see page 282 of the Publication Manual of the American Psychological Association, 7th ed.
