This is real life non profit project. I will provide report. The following due dilligence:
How Many Psychological, social, religious, and legal services are out there?
-Look up chamber of commerce grant model and elaborate on how it can be useful, etc(open to suggestions)
-Find at least 3 qualified grants for the organization and detail of how they suitable(very important)
there is no required word amount, whatever is suitable for the re-search. The report is the material to have a understanding of the companies intentions and objectives
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Table of Contents
Executive Summary ………………………………………………………………………………………………………. 2
Introduction ………………………………………………………………………………………………………………….. 2
Objectives:…………………………………………………………………………………………………………………. 4
Industrial Analysis ………………………………………………………………………………………………………… 5
Company profile and background ………………………………………………………………………………. 5
PESTLE Analysis ………………………………………………………………………………………………………….. 7
SWOT Analysis …………………………………………………………………………………………………………….. 9
Segmentation, Target, and Positioning Analysis (STP) ……………………………………………………11
Segmentation……………………………………………………………………………………………………………..11
Target ………………………………………………………………………………………………………………………..11
Positioning ……………………………………………………………………………………………………………….. 12
Marketing Strategies, Outreach Programs, and Recommendations ………………………………. 12
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Executive Summary
The Center for Child-Safe Divorce (CCSD) is an alliance of like-minded individuals who have
come together to help protect children against the consequences and outcomes of divorces.
Statistical reports have shown millions of children are suffering the psychological, emotional,
and physical effects of divorce, getting lost in its chaos and divorce-related conflict. In this
calling, CCSD has provided a strategic solution for protecting children. The non-profit public
organization’s primary objective is to serve as a strategic visionary through assembling a network
of 1000 professionals, each representing a state, including clergy, family therapists, attorneys,
and financial planners, to aid individuals undergoing divorces, with a keen focus on children’s
welfare and wellness. The organization’s current marketing strategy targets professionals and
individuals navigating divorce, leveraging emerging trends in divorce support services while
emphasizing its unique mission and approach. CCSD uses social media platforms, including
Facebook, LinkedIn, Twitter, and YouTube, to engage with its target audience and foster public
engagement and advocacy.
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Introduction
This report is intended to provide insight into the current operation and mandate of the
Center for Child-Safe Divorce. The report will provide details of the organization’s operation, its
intended purpose, and the recommended contribution toward advocating for child-safe divorce.
The rate of divorce has tremendously escalated over the past century. According to a
statistic by Spremo (2020), divorce and life in a one-parent family have become increasingly
common, with more than 74,000 children in the United States becoming “children of divorce” as
of the 2020 report. From 2000 to 2010, the divorce rate increased fivefold, with a statistical rate
of 25.5 divorces per 1000 families in the United States. However, since 2019, the rate has slowly
decreased to 15.5 divorces per 1000 families (Zhang, 2020). The impact of divorce on children is
widely evidenced, reported in every social science literature and report from child welfare
organizations and family laws. Children of divorce are more likely to develop deviant behavior,
with an 8% lower probability of completing high school, a 12% lower probability of attending
college, and even an 11% lower probability of completing higher education (Miralles et al.,
2023).
A great deal of research has been done on the effects, causes, and impact of divorce on
children during and after the divorce. Therefore, it is unsurprising that the social sciences have
positively impacted this area of the law, which has been a key focal point for non-profit and
profit-seeking organizations seeking data on divorce and its outcomes for children. Since the
beginning of 2000, the welfare of children has become the central focus of family divorce laws
and social charity organizations (Hoseini Yazdi et al., 2021). As a society, we have witnessed an
emphasis on the need to protect children during divorce, considering numerous accounts of how
detrimental the outcome of divorce is to children’s development and welfare. Statistical reports
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have shown that children whose parents have divorced are more likely to experience physical
abuse, injury, accidents, and illness. The psychological and emotional strain on children was
high during the divorce process, with young children reporting cases of suicidal ideation and
posttraumatic stress disorder, which manifest throughout their childhood and into adulthood. All
these dangers affect children of divorce, and a rapid response has been directed by social
welfare, family laws, and organizations to help protect young children against the effects and
dangers of divorce. Therefore, this is where the organization steps in to provide a new
perspective on advocating for and protecting children from divorce.
Objectives:
The objective of this report is to:
1. Conduct an evaluation of the current family counseling industry to help understand some
strengths, weaknesses, opportunities, and threats our organization will face in advocating
and promoting child-safe divorce.
2. Investigate the impact and mechanism of our media campaign strategy towards
promoting awareness and educating the public on child-safe divorce, along with its
overreaching goals and outcomes in the family counseling industry.
3. Explain the current divorce setting, identifying the organization’s key role in
accomplishing its vision and mission goals in safeguarding the welfare of children.
4. Establish new and reinforce existing agendas and programs on promoting the protection
of children from divorce, with the aid of the government and other agencies.
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Industrial Analysis
Company profile and background
The Center for Child-Safe Divorce is a global online resource dedicated to shielding
children from the chaos of divorce-related conflict. Founded in 2016, we received 501c3 tax
exemption status in only 3 months from the date of application. We have multiple initiatives in
our vision: Heavy media campaigns using social media, print media, and outdoor media to share
the impactful ads we created that all help parents learn that “Kids Don’t Belong in the Crossfire.”
We have events planned, including “National Co-Parents Day,” and aim to get proclamations at
local, regional, state, and federal levels declaring National Co-Parents Day. We will have an
online directory of “heart-centered professionals” called our “Enlightened Professional Alliance”
or “Love Before Law Professional Alliance,” which is a resource for parents to find online. We
aim to be the one-stop shop for parents seeking support to help minimize conflict during and
after divorce and keep kids out of the crossfire. Founder Stu Weintraub spoke at TEDx San
Diego in June 2023 and delivered an impactful talk: “The True Costs of Divorce.” CCSD aims to
raise funds and partner with a leading university to commission the first-ever “True Costs of
Divorce” study of the social and emotional impact and measure the societal “costs” of divorce on
children, families, communities, companies, and society.
WHO WE ARE The Center for Child-Safe Divorce (CCSD) is an alliance of like-minded
professionals who have come together to help the world’s most precious resource, our children,
who, by the millions, have been getting lost in the chaos of divorce-related conflict. Comprised
of parents, professionals, politicians, clergy, and corporations, CCSD is a 501(c)(3) non-profit
public benefit organization that seeks global change by raising awareness via bold and
aggressive public outreach, educational programs, and government lobbying initiatives. The
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Center for Child-Safe Divorce advocates clergy, counseling, and coaching before courts;
mediation before litigation; and love before law.
Number of employees: 5
Key people:
•
Stuart Weinstraub, founder and CEO
•
Megan Fitzgerald, founding board member and secretary
•
Erica Chavin, founding board member and CFO
Top competitors: (Ask Sponsor)
Website: https://centerforchildsafedivorce.org/?v=7516fd43adaa
Mission statement: The Center for Child-Safe Divorce is a global online resource dedicated to
shielding children from the chaos of divorce-related conflict.
Vision: Our vision is to assemble a network of 1000 professionals, each representing a state,
including clergy, family therapists, attorneys, and financial planners, aimed at aiding individuals
undergoing divorce.
Primary objective: to serve as a strategic visionary
Recent news: https://stuartweintraub.com/reviews
The following articles and reviews show Stu’s compassion for those seeking help for
emotional and mental health issues. Stu uses different approaches to help his clients reduce
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anxiety and depression symptoms, boost self-esteem, improve social relationships, and restore
emotions and mental health.
PESTLE Analysis
Politics
Economic
•
•
•
As a non-profit organization dealing with
CCSD is currently experiencing growth
divorce and children, the Center for Child-
and strengthening economic fronts due to
Safe Divorce (CCSD) is faced with stiff
the current administration’s current
political interference, especially from
economic reforms, which have directed
political organizations and parties drafting
some funds toward improving children’s
policies and regulations that limit
welfare and protection, from which the
children’s freedom and rights.
company benefits.
Corruption within government institutions
•
The government and private sector
that deal with child safety and protection
partnership has helped scale economic
continues to increase CCSD’s
growth for non-profit organizations.
achievement in protecting and advocating
•
Support and investment from investors
for child welfare. The highly
have been a major economic strength for
bureaucratized nature of the government
CCSD. This has helped keep it alive in its
has resulted in a lack of stability and
business operation.
consistency in advocating for children’s
welfare and rights. Every election, a new
government comes with new policies and
programs without fully reinforcing the
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current program. This hinders the
continuous support and establishment of
long-term plans for achieving goals in
child protection.
Social
Technology
•
•
•
Family dynamics, lifestyles, and culture
CCSD has integrated advanced
are big issues facing CCSD. As a non-
technology systems to improve its service
profit organization that deals with child
and outreach programs. Online services
welfare, social dynamics are very
have expanded their community outreach
important, and currently, US social
programs. Increasing coverage in support
structure is changing, including family
and advocacy for children’s welfare. It is
setup, divorce rates and causes, and high
easy to document and keep children’s
living standards within tough economic
records through technology like a cloud
challenges, which are pushing the rise of
system, making it easy to track divorce
single-family households.
and child welfare data.
There is a changing societal attitude
•
The organization has advanced its
towards divorce, child welfare, and child
campaign through the use of digital
rights, which has seen an increase in
communication tools, including social
support for the organization. New groups
media like Twitter, Facebook, YouTube,
like LGBTQ support minority welfare and
and LinkedIn. This has expanded its reach
rights, including advocating for children,
and enhanced its advocacy campaign as
well as fundraising activities online.
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which supports the course of the
organization.
•
Children’s neglect, abuse, and child labor
have decreased in the United States as
well as within households, which means
the impact of children suffering during
divorce has also decreased.
Legislation
•
Environment
Laws and regulations on child welfare
•
Access to a safe and healthy
and protection are thorough, which
environment for child protection is
can limit the organization’s support
part of the organization’s standard
and engagement.
goals. CCSD is determined to create a
supportive environment.
SWOT Analysis
Strength
Diverse Repertoire of Staff:
Personal Experience: CCSD’s
CCSD comprises parents,
founder, Stu Weintraub, can
professionals, politicians,
share a decade of his own
clergy, and corporations.
experiences involving the
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legal, financial, and emotional
aspects of divorce.
Weakness
Niche Audience: The
Dependence on Parents:
company might have a
Ensuring child safety amidst
limited audience as it will
the chaos of a divorce will
only appeal to families
heavily depend on both
considering divorce or child
parents’ willingness to
custody battles.
cooperate and follow
recommendations, which can
be difficult under high
tension.
Opportunities
Advertising: Awareness and
Partnerships: CCSD could
social media activity are
partner with law firms or
scarce. Leveraging the staff
government agencies to
networks can boost
expand its reach.
awareness in various fields.
Threats
Legal Challenges: Changes in Negative publicity:
family law or court rulings
mishandled cases or negative
could impede CCSD’s
counseling outcomes could
abilities to advocate for child
damage the company’s
safety.
reputation and make it harder
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to attract or retain new
clients.
Segmentation, Target, and Positioning Analysis (STP)
Segmentation
Center for Child-Safe Divorce segmentation involves the people they are engaged within
their daily operations. As a non-profit public organization, the segmentation is diverse and large.
In terms of demographics, CCSD provides its service to all ethnic communities without
discrimination. The organization offers support for minority groups, including young children
from low-income backgrounds, children with disabilities or disabled households, and households
with substance and mental health issues. This vulnerable and marginalized group is being
targeted as a priority due to the impact children from such families experience during divorce. In
terms of psychographics, the organization’s target audience is people who value families and
children and support the welfare of children. Its members hold a strong belief in putting the
needs of children first and supporting them through the divorce experience to minimize the pain,
suffering, and harm that come with the process. The target audience’s behavior includes wellwishers, donors, philanthropists, humanitarians, and people drawn towards helping and
supporting charity work, welfare groups, and improving children’s wellness.
Target
The organization’s primary target group is children and parents undergoing divorce. This
group is considered the first beneficiary of the organization. Children of divorce are protected
from any harm during the process, and parents, guardians, and caregivers are also supported
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through the divorce proceedings. Secondary target groups include educators, social workers,
donors, volunteers, and community members. This group is engaged in supporting the objectives
and mission values of the organization towards advocacy and protecting children. They help
reinforce child welfare initiatives by engaging positively with the organization’s mission and
supporting its cause.
Positioning
The Center for Child-Safe Divorce has positioned itself as a non-profit public
organization, a reliable and trusted organization that champions child protection and welfare. The
organization emphasized transparency and active presence in engaging with the community,
which gives it a strong head-start when handling issues surrounding child divorce initiatives,
including campaigns and referral programs as well as workshops and summits. CCSD can
differentiate itself from other non-profit organizations through its marketing and advocacy
strategy, which allows it to engage with professionals and individuals navigating divorces and
incorporate divorce support services as part of its unique organization’s mission and approach.
Marketing Strategies, Outreach Programs, and Recommendations
Social media marketing is one of the greatest tools used by CCSD for advocacy campaigns and
education. The organization has developed a strong social media presence on all the social
platforms: Facebook, Twitter, LinkedIn, and YouTube. Each social media platform offers a
unique feature that allows it to reach its target audience, create awareness, and engage with the
community. The use of social media platforms is to effectively raise awareness, provide support,
and promote positive outcomes for children experiencing divorce.
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Twitter: https://twitter.com/LoveBeforeLaw?ref_src=twsrc% 5Etfw% 7Ctwcamp%
5Eembeddedtim eline% 7Ctwterm% 5Escreen-name% 3Alovebeforelaw% 7Ctwcon% 5Es2
1. Retweet and Engage: Retweet relevant content from other organizations, experts, and
community members to show support and build relationships within the Twitter
community. Respond promptly to comments, mentions, and direct messages to maintain
active engagement.
2. Profile Optimization: Create a clear and concise bio that explains the purpose of your
foundation and includes relevant keywords such as “child divorce support,” “family
counseling,” etc. Use a recognizable logo or image as your profile picture, and choose a
cover photo that reflects your foundation’s mission.
3. Engaging Content: Share a mix of informative articles, statistics, inspirational quotes, and
tips for children and families going through divorce. Use a friendly and empathetic tone
in your tweets to connect with your audience emotionally.
4. Hashtags: Use relevant hashtags such as #DivorceSupport, #ChildWellness,
#FamilyCounseling, etc., to increase the visibility of your tweets and reach a broader
audience interested in similar topics.
5. Visual Content: Include images, videos, and infographics in your tweets to make them
more engaging and shareable. Visual content tends to perform better on Twitter and can
help convey your message more effectively.
6. Interactive Features: Take advantage of Twitter’s interactive features, such as polls,
Twitter chats, and Q&A sessions, to engage your followers and encourage participation.
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This can help foster a sense of community and provide opportunities for discussion and
support.
Facebook: https://www.facebook.com/LoveBeforeLaw/?ref=embed_page
1. Name: Same name on all social media so people can easily find you.
2. Educational Content: Share educational articles, videos, and infographics about coping
with divorce, managing emotions, and maintaining healthy relationships. Provide tips for
parents on how to support their children through the process.
3. Supportive Community: Encourage engagement and discussion by creating a supportive
online community where children and parents can share their experiences, ask questions,
and offer advice to one another.
4. Professional Resources: Share information about local support groups, counseling
services, and legal resources for families going through divorce. Collaborate with
professionals such as therapists, counselors, and family lawyers to provide valuable
insights and guidance.
5. Child-Focused Content: Keep the content child-friendly and age-appropriate. Share
resources specifically designed for children, such as books, games, and activities that
help them understand and cope with divorce.
6. Interactive Features: Use interactive features such as polls, quizzes, and live Q&A
sessions to engage your audience and gather feedback on their needs and preferences.
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7. Sensitive Handling: Approach sensitive topics with empathy and sensitivity. Create a safe
space where individuals feel comfortable sharing their stories and seeking support
without judgment.
8. Events posting: need more professionalism. Ex. photos need to have a better-quality size
and resolution.
9. Regular Updates: Stay active on the page by posting regular updates, responding to
comments and messages promptly, and keeping the content fresh and relevant.
10. Partnerships and Collaborations: Collaborate with other organizations, community
groups, and professionals working in the field of family law and mental health to expand
your reach and offer comprehensive support services.
YouTube:
1. Educational Content: Share educational videos and infographics about coping with
divorce, managing emotions, and maintaining healthy relationships. Provide tips for
parents on how to support their children through the process.
2. Supportive Community: Encourage engagement and discussion by creating supportive
video interviews for an online community where children and parents can share their
experiences, ask questions, and offer advice to one another.
3. Professional Resources: Share video interviews with professionals, local support groups,
counseling services, and legal resources for families going through divorce. Collaborate
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with professionals such as therapists, counselors, and family lawyers to provide valuable
insights and guidance through videos uploaded to their YouTube page.
4. Child-Focused Content: Keep the content child-friendly and age-appropriate. Share
resources, videos, and skits that are specifically designed for children to help them
understand and cope with divorce.
5. Events posting: Post video events of the organization community reach programs, videos
of fundraising and donation videos on their YouTube channel to create more traffic.
6. Regular Updates: Stay active on the channel by posting regular updates, responding to
comments and messages promptly, and keeping the content fresh and relevant.
7. Partnerships and Collaborations: Collaborate with other organizations, community
groups, and professionals working in the field of family law and mental health to expand
your reach and offer comprehensive support services.
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References
About The Center For Child-Safe Divorce – Center For Child-Safe Divorce. (2023, February 1).
Center for Child-Safe Divorce. https://centerforchildsafedivorce.org/about-the-center-forchild-safe-divorce/?v=518f4a738816
Miralles, P., Godoy, C., & Hidalgo, M. D. (2023). Long-term emotional consequences of parental
alienation exposure in children of divorced parents: A systematic review. Current
Psychology, 42(14), 12055-12069.
Spremo, M. (2020). Children and divorce. Psychiatria Danubina, 32(suppl. 3), 353-359.
Zhang, C. (2020). Are children from divorced single-parent families disadvantaged? New
evidence from the China family panel studies. Chinese Sociological Review, 52(1), 84114.
Hoseini Yazdi, S. A., Mashhadi, A., Kimiaee, S. A., & Asemi, Z. (2021). Effectiveness of
Children of Divorce Intervention Program (CODIP) on externalized and internalized
problems in children of divorce. Journal of Family Psychology, 2(1),