Assignment #2: Broadcast PSA For this assignment, you will create a PSA for your client. You will be creating a 30-second television PSA. Everyone must do this as an individual assignment to start–So everyone will have a creative brief and TV storyboard to submit for an individual grade. You will need carefully examine the research you have conducted and then complete a creative brief. From the creative brief, you must create a storyboard for a 30-second TV public service announcement Eventually, your group will be choosing one script and storyboard to actually produce. So keep in mind when you are creating your pieces as they need to be realistic from a timing and production standpoint. Components of creative brief (no more than 2 pages)–30 points Situation analysis: A brief analysis of the situation that calls for the PSAs Target audience: Who do you want to target? If you target more than one audience/public, make sure all your targeted publics have commonality that enables you to have a coherent message. Goals/objectives: What are your goals/objectives (informational, attitudinal and behavioral)? Big idea: What is the overall concept/idea that you want to convey? Communication message: What appeals do you want to use (informational, rational, emotional, humor, etc.?) What will be the tone of your communication? What persuasive tactics are you going to use? Desired results: What do you want to achieve? Grading criteria Creative brief 30 points Broadcast PSA Relation to creative brief 5 points Concept/story 5 points Visual effect 5 points Transitions 5 points Length 5 points Format 5 points Your team will choose one of your scripts/storyboards to move forward with production. You will create a TV PSA to the class. You can check out the equipment at our department or you can use your own cellphone to create high quality audio and video for your PSA. You can edit in any software program you are comfortable with. Tags: Creative Brief public members Target audience big idea Communication message User generated content is uploaded by users for the purposes of learning and should be used following Studypool’s honor code & terms of service.
Reference List: Basic Rules
Note: This page reflects the latest version of the APA Publication Manual (i.e., APA 7), which released in October 2019. The equivalent resource for the older APA 6 style can be found here.
This resource, revised according to the 7th edition APA Publication Manual, provides fundamental guidelines for constructing the reference pages of research papers. For more information, please consult the Publication Manual of the American Psychological Association, (7th ed.).
Note: Because the information on this page pertains to virtually all citations, we’ve highlighted one important difference between APA 6 and APA 7 with an underlined note written in red.
Formatting a Reference List
Your reference list should appear at the end of your paper. It provides the information necessary for a reader to locate and retrieve any source you cite in the body of the paper. Each source you cite in the paper must appear in your reference list; likewise, each entry in the reference list must be cited in your text.
Your references should begin on a new page separate from the text of the essay; label this page “References” in bold, centered at the top of the page (do NOT underline or use quotation marks for the title). All text should be double-spaced just like the rest of your essay.
Basic Rules for Most Sources
- All lines after the first line of each entry in your reference list should be indented one-half inch from the left margin. This is called hanging indentation.
- All authors’ names should be inverted (i.e., last names should be provided first).
- Authors’ first and middle names should be written as initials.
- For example, the reference entry for a source written by Jane Marie Smith would begin with “Smith, J. M.”
- If a middle name isn’t available, just initialize the author’s first name: “Smith, J.”
- Give the last name and first/middle initials for all authors of a particular work up to and including 20 authors (this is a new rule, as APA 6 only required the first six authors). Separate each author’s initials from the next author in the list with a comma. Use an ampersand (&) before the last author’s name. If there are 21 or more authors, use an ellipsis (but no ampersand) after the 19th author, and then add the final author’s name.
- Reference list entries should be alphabetized by the last name of the first author of each work.
- For multiple articles by the same author, or authors listed in the same order, list the entries in chronological order, from earliest to most recent.
- When referring to the titles of books, chapters, articles, reports, webpages, or other sources, capitalize only the first letter of the first word of the title and subtitle, the first word after a colon or a dash in the title, and proper nouns.
- Note again that the titles of academic journals are subject to special rules. See section below.
- Italicize titles of longer works (e.g., books, edited collections, names of newspapers, and so on).
- Do not italicize, underline, or put quotes around the titles of shorter works such as chapters in books or essays in edited collections.
Basic Rules for Articles in Academic Journals
- Present journal titles in full.
- Italicize journal titles.
- Maintain any nonstandard punctuation and capitalization that is used by the journal in its title.
- For example, you should use PhiloSOPHIA instead of Philosophia, or Past & Present instead of Past and Present.
- Capitalize all major words in the titles of journals. Note that this differs from the rule for titling other common sources (like books, reports, webpages, and so on) described above.
- This distinction is based on the type of source being cited. Academic journal titles have all major words capitalized, while other sources’ titles do not.
- Capitalize the first word of the titles and subtitles of journal articles, as well as the first word after a colon or a dash in the title, and any proper nouns.
- Do not italicize or underline the article title.
- Do not enclose the article title in quotes.
- So, for example, if you need to cite an article titled “Deep Blue: The Mysteries of the Marianas Trench” that was published in the journal Oceanographic Study: A Peer-Reviewed Publication, you would write the article title as follows:
- Deep blue: The mysteries of the Marianas Trench.
- …but you would write the journal title as follows:
- Oceanographic Study: A Peer-Reviewed Publication
- So, for example, if you need to cite an article titled “Deep Blue: The Mysteries of the Marianas Trench” that was published in the journal Oceanographic Study: A Peer-Reviewed Publication, you would write the article title as follows:
Please note: While the APA manual provides examples of how to cite common types of sources, it does not cover all conceivable sources. If you must cite a source that APA does not address, the APA suggests finding an example that is similar to your source and using that format. For more information, see page 282 of the Publication Manual of the American Psychological Association, 7th ed.
