Niche to Market Kenko Marketing Strategy Food industry Case study

Niche to Market Kenko Marketing Strategy Food industry Case study
Question Description
Refer to the HBR case Niche to Market HBR 2018 and complete the following tasks
Task 1. Design an executive summary for the case highlighting all the critical points of the case. half page
Task 2. Describe in details the brand issue facing the company presented in the case give examples from the case to support your identification of the issue. 1 to 2 pages
Task 3. Design a solution to the problem you identified using Keller’s Customer Based Brand Equity Model, explain your solution through examples from the case, examples from real-life, and the academic theory discussed in class and in the textbook. 2 to 3 pages

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