MBA 504 Module Five Excel Workbook Guidelines and Rubric
Overview
While bivariate regression is used to predict the impact of one independent variable on one dependent variable, multivariate regression is used to predict the impact of two or more independent variables on one dependent variable.
In this scenario, you will continue to work as a business consultant trainee with the TC Ice Cream client. TC Ice Cream would like to know which variables have an impact on the Quantity Sold variable. The TC Ice Cream management team would like you to create multivariate regressions to analyze the data. Remember that TC Ice Cream is interested in whether specific trends are identified that can help grow its business through improved operations and sales. You have decided that the best analysis will be to perform multivariate regressions.
For each of the multivariate regressions, your dependent variable will be Quantity Sold and you will be selecting a quantitative independent variable. Then you will create a PowerPoint presentation for the TC Ice Cream management team in which you describe the regression models, the variables, and the testing conducted.
Reminder: The division WEST NORTH CENTRAL cannot be used for your assignment. Use the division and two flavors you selected in Module Three.
Prompt
Your task is to perform multivariate regressions using Excel. You will also create a PowerPoint presentation that describes the regression model you used and analyze specific criteria provided by TC Ice Cream.
For each of the multivariate regressions, your dependent variable will be Quantity Sold. For the independent variable, you will be given the variables to use per the below instructions. Then you will create a presentation for the TC Ice Cream management team in which you describe the regression models, the variables, and the testing you chose to analyze.
Within the TC Ice Cream Excel Workbook, use the Flavor One Multi. Regression and Flavor Two Multi. Regression sheets to create and place the multivariate regression models. For this assignment you will be using the Excel Data Analysis add-in and specifically the Regression Analysis tool. The regression analysis output will provide critical information such as the R2 value, regression coefficients, linear regression equation, and p values.
Specifically, you must address the following rubric criteria:
Multivariate Regression for Flavor One:
Use the sheet Flavor One Multi. Regression to create and place your multivariate regression models.
Create a Multivariate regression model: the dependent variable is Quantity Sold and the independent variables are Advertising Expenses and Flavor Ratings.
Multivariate Regression for Flavor Two:
Use the sheet Flavor Two Multi. Regression to create and place your multivariate regression models.
Create a Multivariate regression model: the dependent variable is Quantity Sold and the independent variables are Advertising Expenses and Flavor Ratings.
Then, use the Module Five PowerPoint Template to create a presentation explaining the results of the multivariate regressions. This should include key visualizations and analysis to support your answers. The template includes specific questions to answer. Use the multivariate regression models from the Flavor One Multi. Regression and Flavor Two Multi. Regression sheets to support your analysis.
Note: You will need to refer to your analysis from Milestone One to assist you in answering the questions.
Variable
Region
Data Type
Text
Division
Text
Flavor
Text
Date
Date (MM/DD/YYYY)
Advertising Expenses Integer
Flavor Rating
Integer
Social Media Posts
Integer
Event Promotions
Integer
Quantity Sold
Integer
Note: =IF(F2
