Market Considerations: Compare and contrast important market considerations for your selected market against those in the domestic market. Explain the similarities, differences, and considerations for conducting business between the two markets, such as general legal and regulatory requirements, monetary and management logistics, and mode-of-entry considerations.Monetary Considerations: Explain how monetary considerations such as currency, exchange rates, and exchange-rate management would impact the organization’s decision to expand into your selected market, using current exchange rates between your selected country and the United States to support your explanations.Management and Logistics Considerations: Explain management and logistics practices that best address human-resource considerations for your selected market, such as management approaches or staff and labor laws and their impact on policies and procedures.Mode of Entry Considerations: Describe advantages and disadvantages for traditional modes of entry that would be most appropriate for entering into your selected market.
INT 220 Business Brief Template
Course Project
Section One: Drivers for Global Entry
? Country Selection
India
? Purpose of Global Expansion
As an entity, global expansion can grow the business on a large scale and advance it.
There are many reasons global expansion can be beneficial, it allows the business to reach a new
customer base, innovate to reach those customers, and it can increase profit margins by utilizing
the country’s resources. Also, it benefits the company by expanding its brand and tapping into
markets that the competition might have not reached yet.
? Business Impacts of Global Business
Domestic organizations focus more on the country they’re in when it comes to
regulations and customer acquisition, and while that is all that’s required to reach their target
market and customer base, expanding business globally will allow the organization to reevaluate
and innovate for that step. As an organization is going into a new country strategic planning is
essential to its success in the new market as it must align with the country’s regulations,
customers’ ethics, and market’s norms. Another aspect to consider is marketing, and when done
right, marketing will draw an inviting picture of the organization and show the compliance of its
organization. The supply chain will be also utilized after being studied and used correctly in the
new country to meet the standards of the organization. Human resources will be also used
strategically by employing locals to ensure any language barrier and ensure relevancy.
? Societal Impacts of Global Business
Global expansion of organizations is a very strong tool of cultural exchange as it opens a new
window of communication and learning for both cultures involved, by diversifying the products
and adding a new perspective to accommodate cultural requirements. It increases foreign
employment opportunities which is a way of contributing to the country’s involvement in the
business by creating jobs and giving back to the community. Given that it will increase
employment, it will motivate the government to enhance transportation for that area given that it
has new business opportunities that can attract more people to move there and that also affects all
networks involved in that community.
? Cultural Considerations for Global Business
When an organization takes a business outside its domestic borders, it must go through a process
of reevaluating standards and taking into consideration societal standards of the new destination.
Consumers care mostly about product compliance with the societal norm and preferences, also
respecting the difference in language, the consumer standard, and the regulation of that region is
crucial for the product’s success rate and can be fatal if not done right and researched
beforehand.
Section Two: Market Profile
Cultural Profile.
The commonly spoken languages in the US are English followed by Spanish, Chinese
then Tagalog. In India, the most spoken language is Hindi since the majority of the language
speakers comprise 41% of the entire Indian population. Other languages include Marathi,
Bengali, Tamil, Telugu, Gujarati, Kannada, Malayalam, Punjabi, Urdu and Odia. The commonly
practiced religions in the US are Protestantism, Catholicism, Non-specific Christianity,
Mormonism, and Judaism while the commonly practiced religions in India are Hinduism, Islam,
Christianity, and Sikhism. The Power Distance Index of the USA is as low as 40 due to the
country’s focus on equal rights. On the other hand, India has a PDI of 77. The US is considered
the most individualistic country with a score of 91. India on the other hand is traditionally
collectivist with the recent rise in individualism especially among the youth.
The USA has better motivation towards achievement and success index which is rated at
62 while India is rated at 56. The Uncertainty Avoidance Index (UAI) of the US is as low as 46
suggesting that the society in the US is uncertainly accepting. India has the lowest UAI rated at
40 as compared to the average UAI of the world rated at 65. In that case, therefore, the culture in
India is open to unstructured situations and ideas, which is ideal for the expansion of the
business. The USA is observed to lean more on short-term orientation than long-term orientation
as they value stability and personal steadiness. The society is open to change and is also
dynamic. India on the other hand leans more on long-term orientation as it values social order,
persistence, and thrift. The USA is an indulgent society as it emphasizes leisure time while India
emphasizes self-discipline therefore it’s a restrained society.
Category
Commonly Spoken
Languages
United States
India
Most spoken – English,
Most spoken – Hindi.
Other languages – Spanish,
Other languages – Marathi,
Chinese, and Tagalog.
Bengali, Tamil, Telugu,
Gujarati, Kannada, Malayalam,
Punjabi, Urdu and Odia.
Category
Commonly Practiced
Religions
United States
India
Protestantism, Catholicism,
Hinduism, Islam, Christianity,
Non-specific Christian,
Sikhism.
Mormonism, Judaism.
Power Distance Index
40
77
Individualism – 91
Traditionally collectivist.
(PDI)
Individualism Versus
Collectivism (IDV)
The USA is more
individualistic than
collectivistic.
Motivation Towards
62
56
46
40
Short-term orientation.
Long-term orientation with a
Achievement and Success
(MAS)
Uncertainty Avoidance
Index (UAI)
Long-Term Orientation
Versus Short-Term
score of 61.
Normative Orientation
(LTO)
Indulgence Versus
Restraint (IVR)
More indulgent.
Restraint.
Political and Economic Profile
Regarding the political system, the US uses the oldest democracy with two major parties
while India is largely democratic with hundreds of parties. The head of state in India is the prime
minister while the head of state in the US is the President. India is a cooperative federalism while
the US is a federal system divided into states with their constitutions. The current leaders of the
US are President – Joe Biden and Vice President – Kamala Harris while the current leaders for
India are President – Droupadi Murmu, Vice President – Jagdeep Dhankhar, and Prime Minister
– Narendra Modi. Regarding the economic classification, the US has a mixed economy
combining the elements of market and command economic models. India on the other hand has a
mixed middle-income developing social market.
The 3 major economic blocs impacting trade in the two countries are the North American
Free Trade Agreement (NAFTA), the European Union (EU), and the Association of Southeast
Asian Nations (ASEAN) for the USA and Comprehensive Economic Partnership Agreement
(CEPA), Economic Cooperation and Trade Agreement (ECTA), and Asia Pacific Trade
Agreement (APTA) for India. The GDP of the US is the largest estimated at $23 trillion while
India has a GDP of $3.73 trillion. The purchasing power parity of the US was 1.0 per
international dollar while that of India was 23.2 LCU per international dollar. The GDP per
capita for the US was $76,399 while that of India is $2,389.
Category
Political System
United States
India
Oldest democracy, with
Largely democratic, hundreds
two major parties. Headed
of parties, headed by the prime
by a president, a federal
minister, cooperative
system with each state
federalism.
having a constitution.
Current Leaders
President – Joe Biden
President – Droupadi Murmu
Vice President – Kamala
Vice President – Jagdeep
Harris.
Dhankhar.
Prime minister – Narendra
Modi.
Economic Classification
Mixed Economy.
Mixed middle-income
developing social market
Economic Blocs Impacting
Trade
North American Free Trade
Comprehensive Economic
Agreement (NAFTA),
Partnership Agreement (CEPA),
European Union (EU), and
Economic Cooperation and
Association of Southeast
Trade Agreement (ECTA), Asia
Asian Nations (ASEAN).
Pacific Trade Agreement
(APTA)
Gross Domestic Product
$23 trillion.
$3.73 trillion
Category
Purchasing Power Parity
Gross Domestic Product
United States
India
1.0 LCU per international
23.2 LCU per international
dollars
dollar.
$76,399.
$2,389.
Per Capita
Legal and Regulatory Profile
In the US, the government has restrictions on the export of the commodities they view as
it would potentially threaten national security or essential economic interests. Such items include
technology, technical data, weapons, and technical training and assistance (Mcgrath &
Velasquez, 2023). The country also restricts the export of certain exports to specific
organizations, countries, and individuals so one has to get a license before the products are
exported. In India, the regulations are similar to the US with exceptions for some products. Some
items in India that require licenses for import and export include chemicals, weapons, aircraft,
animals, communication equipment, birds, and explosives among others (OOSGA, 2023).
In the US, The Uniform Commercial Code governs the business transactions.
Particularly the transactions involved in international commerce regulated by a commercial code
for the respective state. Entities in the US are encouraged to have documents such as invoices,
purchase orders “POs” shipping documents, and letters of confirmation (Stimmel, Stimmel &
Roeser, n.d). The regulations in India regarding business transactions are governed by state laws
which are simpler than the regulations in the US.
Section Three: Market Considerations
Monetary Considerations
[Explain how monetary considerations, such as currency, exchange rates, and exchange-rate
management, would impact the organization’s decision to expand into your selected market,
using current exchange rates between your selected country and the United States to support your
explanations. Complete the table below to support your explanations using current exchange
rates.]
Category
Exchange Rate
The U.S. Dollar
[Insert information.]
[Insert Country Selection
From Course Project’s
Currency]
[Insert information.]
Management and Logistics Considerations
[Explain management and logistics practices that best address human-resource considerations for
your selected market, such as management approaches or staff and labor laws, and their impact
on policies and procedures.]
Mode of Entry Considerations
[Describe the advantages and disadvantages of traditional modes of entry that would be most
appropriate for entering into your selected market.]
References
Dunung, S. P. (2019). Global Business Management v1.0. Flat World Knowledge.
https://mbsdirect.vitalsource.com/books/978-1-4533-9363-5
Mcgrath, N & Velasquez, V. (2023, February 2nd). U.S. Export Restrictions: What Are They, and
How Do They Work? Investopedia. https://www.investopedia.com/u-s-exportrestrictions-6753407
OOGA. (2023, October 31st). Import & Export in India (2023): Trade Policies & Regulation.

Stimmel, Stimmel & Roeser. (n.d). Commercial Transactions in the United States.
https://www.stimmel-law.com/en/articles/commercial-transactions-united-states