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Event sponsorship discussion question

Sep 3, 2021 | Business & Finance - Marketing | 0 comments

Sep 3, 2021 | Business & Finance - Marketing | 0 comments

Event sponsorship discussion question

Event sponsorship can be valuable for building brand loyalty. Search through your closets, drawers, or cupboards and find a premium or memento that you acquired at a sponsored event. Does this memento bring back fond memories? Would you consider yourself loyal to the brand that sponsored this event? If not, why not?
Your initial reply must have a minimum of 150 words and both peer comments must have a minimum of 50 words.  I expect your initial reply and peer comments to be thorough with references to the concepts in the chapter.

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