This map shows the points of intersection that influence the person’s journey, creating need and awareness, reinforcing decisions, creating relationships, providing feedback, and sustaining the relationship. Your career journey map and narrative annotations should be reflected in the touchpoints on your pains and gains. Consider what happens at each juncture regarding emotions, needs, attention, motivations, etc.
This ANNOTATED VISUAL MAP outlines the touchpoints, from awareness to purchase and a sustained future relationship. The map’s narrative is translated into a path that will show where you intersect with a prospective job and move through the stages toward being hired and (hopefully) becoming a long-term employee. Below are key questions you will want to consider:
Where do you envision intersecting with a target company as a prospective employee?
How did you hear about the job?
How did you submit your resume to the company?
What kind of research did you do before the HR interview?
What preparation did you do for the hiring manager interview?
How did you follow up?
