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Discussion: Element of the Marketing mix

Mar 2, 2022 | Business & Finance - Marketing | 0 comments

Mar 2, 2022 | Business & Finance - Marketing | 0 comments

Discussion: Element of the Marketing mix

Select one element of the Marketing mix and discuss how marketing research could help that area. Be specific in your recommendations.
Which is more detrimental to a firm, pricing your product or service too high, or pricing your product or service too low?
Discuss the role of demographics in relationship to Integrated Marketing Communications (IMC).
Discuss the phrase let the buyer beware and its relationship to an ethical marketing perspective

Each answer should be Minimum of 400 words. All discussions must have reference from at least two peer reviewed academic journal articles and it must be in APA format. No plagiarism.

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