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Case Discussion: Oreo cookies

Mar 2, 2022 | Business & Finance - Marketing | 0 comments

Mar 2, 2022 | Business & Finance - Marketing | 0 comments

Case Discussion: Oreo cookies

Case history shows many examples of ads used by OREO Cookies internationally. I have a feeling that you will enjoy it! After viewing the video as many times as you wish, read and answer the following questions of the Discussion Topics posted. 

Discussion Topic 1:
Based on the video case history, what factors do you think have contributed to making Oreo the #1 cookie in the world? What has the brand been doing to appeal to consumers across different cultures?

Discussion Topic 2:
Describe some of the ways that Oreo cookies are promoted in different countries based on the video case.

Discussion Topic 3:
Describe how, and explain why Oreo cookies are co-branded with different 
brands from their corporate brand portfolio across the globe according to the video case.

Here is the LINK OF THE VIDEO!!

https://online.fiu.edu/videos/?vpvid=2d51e9e12cee4db38c8498e954d0e11e

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