Assignment Details
The course project involves an in-depth analysis of how managers react to the local, national, and global economic environment.
For the next five weeks, you will create an economic analysis presentation. You are beginning in Unit 1 and continuing through all units. After Unit 5, your economic analysis presentation will include business strategy formation; supply, demand, and price discrimination; global scanning for advantage through multicultural opportunities, barriers to entry, and justification for governmental intervention in local, national, and global markets; and risks related to covered interest arbitrage, forward contracts, currency futures, currency swaps, exchange rate risks, reasons the company would take such risks, and how the company might hedge against rate risks. A schedule of each week’s deliverables is as follows:

Unit #
Topic
Unit 1
Managerial analysis of the economic market,
market equilibrium, and price elasticity
Unit 2
Managerial forecasting of pricing, supply,
and demand 
Unit 3
Global environment and multicultural
opportunities
Unit 4
Market barriers to entry, trade policies,
and governmental protection
Unit 5
Managerial decision making under risk
and uncertainty
You have been hired as the manager in charge of economic development for a company of national and international scope to present a market structure, competitive environment, and analysis of elasticity of demand.
Help with this Unit 1 project is in Chapters 1, 2, and 6 of Managerial Economics: Foundations of Business Analysis and Strategy. Address the following in your presentation:
One slide: Choose a company that sells products or services at a national and global level. You can search a company using this link. Keep in mind that you will be using this same company in each unit for your final economic analysis presentation.
Two slides: Does the company you chose to utilize the monopolistically competitive market model? Why or why not? If not, which model is a better fit?
Three slides: How does your company apply specific economic concepts to compete within that market?
Two slides: Is this market in equilibrium? Is there a surplus or shortage?
Four slides: Choose 2 successful competitors of your company
Compare their strategies with your company’s strategy.
Examine their use of critical economic concepts as part of their success.
Three slides: Analyze how companies in a monopolistically competitive market position themselves to be successful.
Deliverable Requirements: Your market structure and competitive environment and elasticity analysis is a PowerPoint presentation of at least 15 slides in length (excluding title and reference slides). You must use the Notes sections with academic citations supporting your decisions and analysis. A variety of academic sources is encouraged. Be sure to cite sources using the APA style, including references and in-text citations.