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Analysis Mgmt 2: Read the Zipcar case study posted in D2L

Mar 2, 2022 | Business Finance - Management | 0 comments

Mar 2, 2022 | Business Finance - Management | 0 comments

Analysis Mgmt 2: Read the Zipcar case study posted in D2L

Read the Zipcar case study posted in D2L. You may also want to review related articles discussing Zipcar’s initial pricing mistake. See generally https://www.inc.com/magazine/201303/how-i-got-started/robin-chase.html

The case analysis should include the following four sections.

1. A Summary of key facts from the case study.

2. Discuss at least two concepts from Ch. 5 (planning), Ch. 7 (entrepreneurial ventures), Ch. 8 (organizational structure and design) and/or Ch. 9 (Human resources) that relate to the case study. Explain each concept and how it relates to the case study.

3. Do you think Zipcar was a disruptive innovation or not? See Ch. 6 (managing change and innovation). Explain your response.

4. What would you have done if faced with the challenge Chase faced with respect to raising prices?

Chapter 5 planning link

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