After analyzing the data from various reports, the next step is to take actionable measures on your Web site.
Use the Internet to research the following hashtags:

#CRO-the hashtag for conversion rate optimization (CRO)
#LPO-the hashtag for landing page optimization (LPO)

Then perform a search on Twitter.com (or complete a general internet search if you do not have Twitter) for the #CRO and #LPO hashtags and complete the following:

Select one article each about CRO and LPO from the search results obtained on Twitter.com.

In a 3 – 4 page paper, address the following:

Select an article each about CRO and LPO from the search results obtained on Twitter.com.
Summarize the information presented in each of the articles you selected.
Summarize the insights you gained about CRO and LPO on the basis of the article you selected.
Create a scenario within which you can apply some of the knowledge you gained on CRO and LPO.
Compare and contrast CRO and LPO
Provide appropriate examples and scholarly references that substantiate the insights gained on the CRO and LPO.

PART 2 SEPARATE DOCUMENT USING POWERPOINT
Landing Page Optimization Power Point Presentation
Using the information provided by the different Google Analytics reports, create a 3-5 SLIDE POWERPOINT presentation to include the following:

Explain how best to perform landing page optimization tactics.

For example, this could be through the use of the Google Web site Optimizer tool or other landing page strategies. Provide at least five strategies.

Identify at least two competitors and describe how these changes will provide the selected client with an advantage over these competitors.
Produce a list of at least 10 keywords that the landing page should contain to improve optimization.
Discuss how this optimization may vary for a different target audience.
Provide specific examples of how best to perform optimization tactics.

For example, take one page on a Web site, make a slight alteration and present the page to users doing a 50/50 split-50 percent view the control page and 50 percent view the altered page.