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What is A/B testing and how does A/B testing help the marketer understand if the advertising objective was met?

Sep 3, 2021 | ENGLISH | 0 comments

Sep 3, 2021 | ENGLISH | 0 comments

What is A/B testing and how does A/B testing help the marketer understand if the advertising objective was met?

Week 3 Discussion

One of the most important parts of the advertising management process assessing the outcome and adjusting the objective, budget, creative, or media outlet choices. But how can you know if you’re on the right track? Please listen to the following NPR Planet Money Podcast #669 A or B which is available to listen to via your phone on itunes, stitcher or other podcast apps available on your phone.

Answer the following:

1. What is A/B testing and how does A/B testing help the marketer understand if the advertising objective was met?

2. Do a google search, and see what other types of testing or marketing research is useful in determining the effectiveness of advertising

Ideas for a second post include: posts on testing and any aspect of advertising including creative, persuasiveness, and media choices; posts on how testing is used in advertising agencies or agencies that specialize in advertising testing.

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