Tool Summary 4

1. State the 5 assumptions –in your own words – 20%

2. Explain the procedure – in detail – SO go through each of the steps and explain exactly what is done in each step! 20%

3. Explain your example – the example is one of the companies on the list that has already gone through this process. You should simply identify what they did. : You will have the following output. 60%

1. Two Main market segment solutions that will be combined

2. List of all factors of competition – minimum of 10 factors

3. Graph of the two main segments and factors of competition

4. What factors reduced?

5. What factors eliminated?

6. What factors raised?

7. What factors created

8. Explanation of where profit comes from – all 3 places

9. New graph with all three curves