IBM– International Business Marketing
Please note: Do not include Harvard Business Review (HBR) case study in your research. If you search HBR and use case study as a keyword, you will get a lot of hits. The problem is that they are all fictitious business cases that can be used for teaching and do not resemble a real published article.
Requirement:
The group will write a 2-page report based on the three articles:
Explain the social media strategy in the articles (2 points)
Summarize each article in three short paragraphs (6 points)
Explain how marketers can learn from each article (5 points)
Discuss how the information relates to a specific part of the textbook or course material (2points)
Report Format
Use Word with a 12-point font of Times New Roman (no PDF documents)
1-inch margins on all sides, no headers or footers, left-justified, name on the document
2-page maximum, double spaced
Include the name of the article, group number, and each group members name as a heading on the first page
Prepare the reference for your article in accordance with the APA Publication Manual (6th edition) or any other established style type.
