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Hyundai Motor Company in China

Sep 3, 2021 | Business Finance - Accounting | 0 comments

Sep 3, 2021 | Business Finance - Accounting | 0 comments

Hyundai Motor Company in China

Hyundai Motor Company in China

Case Questions

Measuring Foreign Market Attractiveness: CAGE

Instructions: Write a couple of paragraphs for each distance measure in the CAGE framework and one paragraph for the conclusion. List all the measures that you explained in detail in the writing through a chart/table.

Assignment:

You are a manager of a MNE. Your job is to analyze which country is a better destination for the expansion of a company.

Apply the CAGE framework to Hyundai Motor Company (HMC). What is the home country in this case? Use China and India as the two comparison countries to the home country.

List both bilateral and unilateral distance measures.

Create a chart (similar to the book chapter) to show all the measures (both bilateral and unilateral) that are your written answer through a table.

Provide a conclusion (summation) of your overall CAGE results about which country appears to be more fruitful as the destination for investment according to the four distance measures.

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