Provide an in depth managerial analysis of marketing analytics utilization to increase sales revenue and market share. 
. Some topics for consideration to be addressed as applicable: 
¢ Marketing data
o How is marketing data generated
o How is marketing prepared for analysis 

Sales trends
o Methodologies
o Examples
 
Demand curves
o Methodologies
o Examples
 
Pricing Models
o Methodologies
o Examples
 
Customer Segmentations
o Methodologies 
 o Examples
RESEARCH METHODOLOGIES:
 

Academic databases
 
Company websites
 
Internet search
 
Google Scholar
 
Employee interviews
 
LENGTH:
13 double spaced pages for the body of the report. You should also have a cover page and a reference list, (these two pages do not count toward the thirteen).
FORMAT OF REPORT:
APA style, with in text citations and a fully documented reference page. Double spaced, one inch margins, 12-point font.