Diet Pepsi Blueberry Marketing Test Paper
Question Description
My product is Diet Pepsi Blueberry. This is due by 12am Sunday.
: For this assignment, due in Module Four, you will submit a 2- to 3-page paper in which you explain how you will use test market research to determine if your proposed product will succeed in a roll-out to a larger target audience/market. You will also assess any legal and ethical influences in your test market that might affect your promotion, distribution, and pricing strategies. Prompt: Review Chapter 9 (pp. 254259) on test marketing and test marketing experiments and, in a 2- to 3-page paper, address the following: ? Selection: ? Explain how you will select your test market for your new product concept. ? How and why are your selection criteria appropriate for this product? ? Influences: ? What legal and ethical influences in the proposed test market might affect your promotion, distribution, and pricing strategies? ? Research: ? How will you use primary and secondary, qualitative and quantitative research from this test market research to promote your product? Be sure to be as specific as possible with your responses, and if you feel there are pros and cons to any of your recommendations, please be sure to raise those questions in your paper. Rubric Guidelines for Submission: The short paper should follow these formatting guidelines: 23 pages in length, double spaced, 12-point Times New Roman font, one-inch margins, and citations in APA style.
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