Social, Ethical and Legal Implications Presentation

Assignment Content

The purpose of this assignment is to help students think through the importance of social, legal, and ethical issues that may arise with their product or service and the implications of decisions made within those frameworks. It is designed to help the learners understand ethical and legal issues related to marketing practices. This knowledge helps to prevent such issues when developing the marketing strategies in their marketing plan. The executive overview of the marketing plan is not a summary and conclusion, but an overview of what the plan entails and what it does not address.Assignment StepsNote: the Social, Ethical, and Legal Implications assignment is part of the total marketing plan as outlined in the grading guide. It is not a separate paper.
Producing and marketing a product without regard to ethical, legal, and social considerations is detrimental to the overall success of any company.Assess in a maximum of 5 slide submission, note the ethical, legal, and social issues affecting your product or service in two markets: the United States and one international market. Domestic market generally means the market where the company headquarters are located. If you choose a domestic market that is not the U.S., then your other market is required to be the U.S. marketplace. This will be added to the Target Market section of your Marketing Plan.Include the following:
Develop a process to monitor and control marketing performance. This process could be a flowchart but a flowchart is not required (flowcharts do not count towards your word count requirement)
Formulate a maximum 350-word executive summary including at a minimum the following elements to include in your marketing plan:
Required executive summary elements:
Strategic Objectives
Products or Services
Optional executive summary elements:
Resources Needed
Projected Outcomes
Integrate the previous weeks’ sections into a presentation, and incorporate corrections and suggestions from the instructor’s weekly feedback. The marketing plan should be a minimum of 5 to 15 slide presentation and include the following; provide speaker notes.
Incorporate Understanding Target Markets
Incorporate Promotion and the Product Life Cycle
Incorporate Price and Channel Strategy
Incorporate Marketing Communication and Brand Strategy
Incorporate Executive Summary, Legal, Social and Ethical Considerations
Cite a minimum of three peer-reviewed references.
Include all peer-reviewed references from the previous weeks’ individual assignments in your marketing plan.
Format your assignment consistent with APA guidelines.

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