Nike Business Intelligence Strategies Paper

This week you will be preparing for your Module 2 Adventure Works Business Case by researching and citing a similar real-world case study in a 1-3 page white paper. For this project, be sure to select an organization that has one or more similarities to Adventure Works, i.e. multinational, business-to-business, manufacturing and sales.
If you are not familiar with the format of a white paper, here are some links to help guide you:
8 Basic Tips for Writing an Amazing White Paper
How to Write White Papers
Eight Rules for Creating Great White Papers
The goal of this paper is to convince management that a business intelligence-based IT solution will help the company reach one or more of its strategic goals.
Now is a good time to review the Adventure Works Case Study Summary and recall the strategic goals stated in the last paragraph:
Broaden market share by targeting sales to the company’s best customers
Reduce cost of sales through lower production costs
Extend product availability through online sales
For your paper, you will show how a BI/BA solution has achieved one or more strategic goals for a similar company. Your White Paper should address the following:
What was the selected company?
How is the company similar to Adventure Works?
What goal(s) were they trying to achieve?
What business intelligence solution was implemented?
Was the desired outcome(s) achieved?
Be sure to apply the following to your white paper:
Utilize an extensive variety of sources relevant to the strategic goals of the company and the BI/BA solution.
Exhibit appropriate, audience-specific tone and vocabulary tied to the purpose of your paper. (Remember, you are speaking to non-technical business managers).
Use a consistent tone in your white paper and organize it carefully around the main topic with relevant supporting details as needed.

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