STRCB/581 Competency 1 Assessment and Rubric
Course Title: Strategic Planning & Implementation
Competency Assessment Title: Modified SWOT Analysis
Total Number of Points: 100
Assignment Directions
Successful businesses regularly analyze their processes to ensure theyre operating as efficiently as possible and maintaining their competitive advantages.
Although you can assess a company in many ways, a common technique is the SWOT analysis. In this assignment, youll practice using SWOT analysis to better
understand the factors involved in making business decisions that promote a sustainable competitive advantage.
Note: You can view sample SWOT analyses by visiting the University Library > Databases > B > Business Source Complete: SWOT Analyses.
Select and research a company from the 2020 Fortune 500 list that demonstrates a sustainable competitive advantage in the marketplace. You may also choose
to use your current employer or a company you’ve worked for in the past as long as you have sufficient data to complete the assignment.
Evaluate the selected companys sustainable competitive advantage using the SWOT analysis technique.
Write a 700- to 1000-word modified SWOT analysis that includes the following:
An introduction with a detailed description of the company
A SWOT analysis diagram that includes strengths, weaknesses, opportunities, and threats
An evaluation of how specific internal factors (strengths and/or weaknesses) support and/or promote a competitive advantage. Examples may include:
Financial, physical, or human resources
Access to natural resources, trademarks, patents, or copyrights
Current processes (employee programs or software systems)
An evaluation of how specific external factors (opportunities and/or threats) support and/or promote a competitive advantage. Examples may include:
Market trends (new products or technology advancements)
Economic trends (local and/or global)
Demographics
Regulations (political, environmental, or economic)
A conclusion with an evaluation of how the company has retained its competitive advantage
Include in-text citations and a reference page with at least 2 sources. Note: You may include your textbook as 1 of the sources.
Copyright 2021 by University of Phoenix. All rights reserved.
STRCB/581 Competency 1 Rubric
Page 2 of 3
Competency Assessment Rubric
Assignment/Performance
Criteria
1. Introduction and company
description
(weight 20%)
2. SWOT analysis diagram
(weight 10%)
3. Internal factors evaluation
(weight 25%)
4. External factors evaluation
(weight 25%)
Mastery
100%
Meets Expectations
85%
Not Met
0%
The introduction thoroughly
oriented the reader to the
companys history and presence in
the marketplace and the company
description thoroughly used
detailed language to illustrate the
companys success and
sustainable competitive advantage.
The introduction mostly
oriented the reader to the
companys history and
presence in the marketplace
and the company description
mostly used detailed language
to illustrate the companys
success and sustainable
competitive advantage.
The introduction somewhat oriented
the reader to the companys history
and presence in the marketplace,
the company description somewhat
used detailed language to illustrate
the companys success and
sustainable competitive advantage,
or introduction and/or company
description was not included.
The diagram included all required
components, was presented in a
format that fully showcased the
information clearly and left the
viewer with no unanswered
questions.
The diagram included most of the
required components, was
presented in a format that mostly
showcased the information
clearly, and the viewer was left
with few unanswered questions.
The diagram included some of the
required components, was
presented in a format that somewhat
showcased the information clearly,
the viewer was left with some
unanswered questions, or diagram
was not included.
The evaluation thoroughly
supported the SWOT Analysis
Diagram and provided thorough
insight into the connections
between the companys internal
factors and its sustainable
competitive advantages from a
creative and innovative
perspective.
The evaluation thoroughly
supported the SWOT Analysis
Diagram and provided thorough
insight into the connections
between the companys internal
factors and its sustainable
competitive advantages.
The evaluation somewhat supported
the SWOT Analysis Diagram and
provided narrow insight into the
connections between the companys
internal factors and its sustainable
competitive advantages, or
evaluation was not included.
The evaluation thoroughly
supported the SWOT Analysis
Diagram and provided thorough
insight into the connections
between the companys external
factors and its sustainable
competitive advantages from a
creative and innovative
perspective.
The evaluation thoroughly
supported the SWOT Analysis
Diagram and provided thorough
insight into the connections
between the companys external
factors and its sustainable
competitive advantages.
The evaluation narrowly supported
the SWOT Analysis Diagram and
provided narrow insight into the
connections between the companys
external factors and its sustainable
competitive advantages or
evaluation was not included.
Copyright 2021 by University of Phoenix. All rights reserved.
STRCB/581 Competency 1 Rubric
Assignment/Performance
Criteria
5. Conclusion and competitive
advantage evaluation
(weight 20%)
Page 3 of 3
Mastery
100%
Meets Expectations
85%
Not Met
0%
The conclusion thoroughly
summarized the companys history
and presence in the marketplace
without introducing any new
information and provided a
thorough evaluation for how the
company has retained its
competitive advantage over time
from a creative and innovative
perspective.
The conclusion thoroughly
summarized the companys
history and presence in the
marketplace without introducing
any new information and provided
a thorough evaluation for how the
company has retained its
competitive advantage over time.
The conclusion narrowly
summarized the companys history
and presence in the marketplace
without introducing any new
information and provided a narrow
evaluation for how the company has
retained its competitive advantage
over time or conclusion was not
included.
Copyright 2021 by University of Phoenix. All rights reserved.
