Saudi Electronic University
College of Administrative and Financial Sciences
Assignment-3
Strategic Management (MGT 401)
Due Date: 4th May 2024 @ 23:59
Course Name: Strategic Management
Students Name:
Course Code: MGT401
Students ID Number: S
Semester: 2nd
CRN:23487
Academic Year:
For Instructors Use only
Instructors Name: Dr. Moin Uddin
Students Grade: Marks Obtained/Out of 10
2023-24
Level of Marks: High/Middle/Low
General Instructions PLEASE READ THEM CAREFULLY
The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced for
poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other
resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No
pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.
Learning Outcomes:
1.
Describe the different issues related to environmental scanning, strategy formulation, and strategy
implementation in diversified organizations. (CLO2)
2.
Explain the contribution of functional, business, and corporate strategies to the competitive advantage of
the organization. (CLO3)
3.
Distinguish between different types and levels of strategy and strategy implementation. (CLO4)
4.
Communicate issues, results, and recommendations coherently, and effectively regarding appropriate
strategies for different situations. (CLO6)
I.
Case study (1.5 Marks for each question)- Max 700 words
Read carefully the case No.26 from your textbook entitled Rocky Mountain Chocolate
Factory Inc. (2008): Recipe for Success (Authors: Annie Phan and Joyce Vincelette) and
answer the following questions:
1) Briefly discuss the different functional strategies of the corporation (marketing,
operations, distribution, HR, finance, and purchasing).
2) Describe the competitive position of the company. Briefly explain which type of
competitive strategy is used.
3) What is/are the type(s) of the directional strategy (ies) used by the company? Justify.
4) How is the relationship between the company and its customers? What is the company
doing to enhance their satisfaction and sustain the relationship with them? Justify.
II.
Mini-project (1 mark for each question)- Max 400 words
From a real national/international market, choose an example of acquisition or merger between
companies and answer the following questions:
1) Present your chosen companies and explain the reasons for this acquisition/merger.
2) What is the method used by the company to manage the culture of
the acquired/merged company(ies)? Justify.
3) Assess the cultural compatibility of the companies.
4) Is this acquisition/merger successful? Why or why not? Discuss the competitive position
of the company (after acquisition/merger).
Answers
