Assignment Details
The Unit 1 Assignment is based on the competitive and macroenvironmental factors that impact a business, as explained in Chapter 3. As a reminder, competitive environmental factors include rivals, new competitors, customers, substitute services, and suppliers. Macroenvironmental factors include laws and regulations, the economy, technology, demographics, and social values.
For this assignment, you will choose a company that interests you. Choose wisely, as you will evaluate aspects of this company in various ways throughout the course.
Visit the Hoovers Company Records guide accessible in the Library. This guide provides an overview of various public companies in terms of both internal and external factors.
Choose one of the companys profiled by Hoovers. It is best to choose a company with which you are already familiar.
Read the guide for your chosen company, paying attention to note factors that relate to the environmental factors as described in Chapter 3 of the text.
Using this document and your own experience and knowledge of the company, prepare a paper that describes each of the competitive and macroenvironmental factors forming your chosen companys overall business environment.
Assignment Checklist:
Utilize the Unit 1 template.
Provide one example, with supporting details, of how each of the ten competitive and macroenvironmental factors impacts your chosen company.
Rivals
New competitors
Suppliers
Customers
Substitutes
Laws and politics
Economy
Technology
Demographics
Social factors
The paper is required to include an introduction, conclusion and be at least two double-spaced pages in length, using 11-point Georgia font. For assistance writing a paper or formatting a reference list in APA format, please see the Academic Writer link under Academic Tools.
Reference your course textbook and Hoovers Company Records guide located in the Purdue University Global Library.
MT140 Unit 1 Assignment Rubric
1
Competitive and Macroenvironment Factors
Student Name
Purdue University Global
Course
Instructor
Date
2
Competitive and Macroenvironment Factors
Introduction
In this section, you will introduce the topic and outline the main points of your paper.
Impact on (Insert your company name here)
Competitive Environment
Provide one example with supporting details of how each of the five competitive factors impacts
your chosen company. Utilize your textbook and Hoovers Company Records guide located in
the Purdue University Global library.
Macroenvironment
Provide one example with supporting details of how each of the five macroenvironmental factors
impacts your chosen company. Utilize your textbook and Hoovers Company Records guide
located in the Purdue University Global library.
Conclusion
Wrap up your paper here. Please remember that this is a synopsis of your paper, and you should
not add any additional information.
3
References
Bateman, T. S., & Konopaske, R. (2022). M: Management. McGraw Hill LLC.
