Please respond to the following:
Imagine you owned a retail store that recently implemented a new policy that many customers did not like. Although you thought the new policy would improve profits, it is actually driving customers away. Propose some ways you might use public relations to win back those customers.

A consumer activist group has taken aim at the policies of your business. You feel that the criticisms are not valid. Suggest how you might use public relations to convince your customers that the claims of the activist group are not correct.