1 PAGE APA
Diversification strategies involve a firm stepping beyond its existing industries and entering a new value chain. Generally, related diversification (entering a new industry that has important similarities with a firms existing industries) is wiser than unrelated diversification (entering a new industry that lacks such similarities).
Identify a firm that has recently engaged in diversification. Search the firms website to identify executives rationale for diversifying.
Do you find the reasoning to be convincing? Why or why not?