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Give a background on Xerox, such as what it does and where it is located. Also give an overview of the corporate social initiatives of the firm. In the overview please do the following:
· Illustrate the concept and application of social responsibility
· Explain the benefits of social responsibility
· Apply the 4 Ls of the nonmarket environment to Xerox
· Identify the nonmarket influences on Xerox
· Describe the impact of nonmarket action on Xerox
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