Negotiation Paper
College of Business Administration
Written Communication Rubric
Attribute
Not Acceptable
(Needs significant revision)
Acceptable
(Basic elements are present; Needs revision)
Very Good
(Most elements are present; Needs minor revision)
Excellent
(All elements are present)
Message/Content:
-Audience
-Purpose
-Elaboration
-Support
-Closure
Awareness of the audience is not present, is unclear, or fluctuates; purpose is vague; elaboration and support offered is missing or weak; conclusion missing or inadequate.
Writing is mostly focused on audience; purpose is present but could be clearer; thesis is not fully developed or fully supported throughout; lacks synthesis or conclusion does not quite tie components together.
Writer acknowledges reader and nature of the audience; purpose is evident but may need additional development and/or support; satisfactory conclusion, although it could be tighter.
Writing is clearly focused on audience; purpose is evident; thesis is fully developed and supported throughout; synthesis or conclusion ties together the previous sections or components.
Language:
-Coherent and fluid
-Efficient
-Mechanics
-Style
Writing lacks logical sequence; difficult to read/follow; slang and/or incorrect word usage; Incorrect voice; significant errors in word usage, sentence structure, spelling, punctuation, etc. Present.
Writing sequence is adequate; may be too wordy or could use some refinement; some use of slang or somewhat informal; some (but noticeable) spelling and grammar errors
Writing follows logical sequence; word choice and vocabulary generally used correctly; may be minor errors, but do not distract from message.
Writing demonstrates a sophisticated grasp of the language in terms of sentence structure and vocabulary; Fluid and concise; Relatively free from errors.
Format:
-Structure
-Layout
-Citations and references
Format is inconsistent or not clear; incorrect use of headings, bullet points, etc.; margins, spacing, font distract from message; citations missing, irrelevant, or incorrect.
Format is mostly consistent but not quite professional; informal use of headings, bullet points, etc.; incorrect font (too large/small); citations are present but irrelevant or include too many errors
Format is evident, professional, and consistent (most often); headings are simple and allow reader to navigate; citations are present and relevant with no (or few) errors.
Format supports or augments the writing; layout assists reader; headings, margins, fonts, etc. are used correctly and are relevant to the message; citations are insightful and correct.
Feedback:
WRITTEN COMMUNICATION SCORING RUBRIC
Instructor:
Student Name:
Category
Not Acceptable
Acceptable
Very Good
Excellent
Message/Content:
-Audience
-Purpose
-Elaboration
-Support
-Closure
Language:
-Coherent and fluid
-Efficient
-Mechanics
-Style
Format:
-Structure
-Layout
-Citations and references
Rate the student on each of the categories by placing an X in the appropriate box.
Attributes and Definitions
Message/Content
· Audience: It is clear that the writer understands and addresses the audience. This is shown by how the reader is engaged, the words chosen, etc. For example, a message written for a general audience will avoid discipline-specific jargon.
· Purpose: All writing has a purpose/goal; the reader should be able to identify what the writers purpose/goal is.
· Elaboration: The message is fully developed and remains focused on the topic throughout. The writer uses compelling content to convey the writers perspective.
· Support: Examples, illustrations, and sources are used to clarify and persuade. The supporting information should be relevant, credible, and clearly related to the message and its subcomponents.
· Closure: The writing provides some form of synthesis or a conclusion that ties together the previous sections or components of the message.
Language
· Coherent and Fluid: Main ideas and meaning are easy to read, follow, and understand. Writing connects ideas in a fluid and comprehensible way. Writing uses language/vocabulary accurately and is understandable by the intended audience.
· Efficient: Writing is concise and to-the-point.
· Style: Writer uses appropriate voice (active or passive) and point of view (first, second, third person).
· Mechanics: Grammar, spelling, punctuation, and capitalization abide by conventions of standard written English. Numbers (using words and numerals to represent numbers) abide by conventions of business writing.
Format
· Formatting is professional, consistent, and easy to navigate.
· Margins, line spacing, and font selection and format are appropriate for the type of writing.
· The following apply as needed:
· Headings are effectively used to help the reader navigate the document; they introduce and describe ideas contained in sections.
· Bullet points and numbered lists are appropriately used to organize and present key ideas.
· Cover page, table of contents, and page numbers abide by conventions of business writing.
· Illustrations are appropriately formatted, numbered, and titled.
· Citations and references abide by conventions of an accepted formatting guide (e.g., APA, MLA, Chicago).
· Citation help: http://www.citationmachine.net
