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Marketing discussion

Marketing discussion

Background: Your company is looking for a market area for a new product/location. Your assignment is to develop, disseminate, and collect data for a survey on a topic of your choice (related to a new market area for a new product/location). Think of it as a real-life scenario and assess your data to determine what the data tells you about your company’s new product/location.

Requirements: You are required to use Google Docs Form application, ask pertinent questions for your selected topic, and obtain at least 20 survey responses.

Also, you will prepare a professional looking, written report that discusses:

· The goals of your survey

· Detailed analysis of your survey responses

· How this information can be useful for your company (based on your responses, reason 1, reason 2, reason n why X new product/location would be/or not a good idea).

When submitting your paper, you are also required to include the actual responses from the Form’s generator (graphic/spreadsheet). You can include that at the end of your report (but not instead of it), or you can attach it as a separate document.

There is no specific number of pages for this assignment. It has to have enough pages to prove your point and to cover all the requirements.

1.5-2page

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