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Archive - Month: March 2022

Classical conditioning is learning through stimulus associations and involves pairing a product with a stimulus that is liked by consumers. This method makes consumers establish a relationship between two stimuli. Classical conditioning will ensure that the customers develop a positive attitude towards the products of the company. This positively affects the demand of the product hence increasing the sales in a business enterprise. The strategy emphasizes behavioral learning from the surrounding environment.”

by | Mar 2, 2022 | Uncategorized

English

Advertisement is one of the vital elements in the marketing department of any business. It refers to a public announcement which aims at promoting goods or services offered by a particular enterprise. Advertisement affects the decision making of a customer who may include changing the beliefs currently held by the consumers about a specific good or service. Several strategies are used to change consumer behavior and switch to certain products or services. One such approach is changing effect through classical conditioning.

by | Mar 2, 2022 | Uncategorized